Digital Marketing Interview Questions and Answers
Nowadays, Digital marketing is one of the growing areas of internet marketing. Whenever you appear for Digital marketing interview, this article is very helpful for you.
We would suggest you read this Digital Marketing Interview Questions and Answers. This article covered the following various topics of Digital marketing
Digital marketing interview questions and answers for freshers and experienced, which extremely helpful for interviews.
Interview questions for the Digital marketing executive.
Interview questions for Digital marketing manager.
SEO Interview questions and answers.
What is digital marketing?
Digital Marketing is an online marketing activity. It is the marketing of brands or products through the internet. Digital Marketing is also called Internet marketing, Online marketing or Web marketing. Digital marketing has various techniques:
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)
• SEO (Search Engine Optimization)
• Email Marketing
• Content Marketing
• Affiliate Marketing
How is digital marketing classified?
Digital marketing is classified into two types: Inbound marketing and Outbound marketing.
• Inbound Marketing
Inbound marketing is the method of selling products and services through techniques such as SEO (Search Engine Optimization), SMM (Search Media Marketing), Content Marketing. It improves the number of clicks on links. It creates awareness of products, services, and company to the customers.
• Outbound Marketing
Outbound marketing targets potential customers. It includes placing ads in the newspaper, Radio ads,cold-calls, e-mails, Seminar series.
List out the most important Areas of Digital Marketing?
Important Areas of Digital marketing are
• SEM(Search Engine Marketing)
• SMM(Social Media Marketing)
• SEO(Search Engine Optimization)
• Email Marketing
• Content Marketing
• Affiliate Marketing
• eCommerce Marketing
List the areas to utilize keywords to optimize website ranking.
Keywords are used for better page ranking on Search Engine. Keywords are very critical. How you have utilized/used the keywords will reflect your website ranking.
Keywords are utilized in the following areas
• Website URL
• Website Title
• Meta tag
• Web page content
• Keyword density in body text
What is the difference between branding and direct marketing?
The difference between branding and direct marketing
In branding an advertise exposes his brand, product or services on many sites and applications. This reaches to the large audience.
Some popular advertising methods are
• Custom Ads
• YouTube Ads
• Display Ads target
In direct marketing, an advertiser shows interest to communicate with the targeted audience.
Some common campaigns are
• Search Network Only
• Dynamic Search Ads
• Shopping Ads
Mention some of the useful Digital Marketing tools
Some useful tools of Digital marketing are
What are Search Engines?
A search engine is a service that allows internet users to search accurate and relevant information through the World Wide Web. A user enters keywords into the search engine and receives information in the form of websites, online data, images or videos. The information receives through the search engine is called as a Search Engine Results Page (SERP).
Some popular Search engines are:
What is Google AdWords?
Google AdWords is an advertising method. This supports the advertising of products or services on Google search engine and its associated sites. Advertising method focuses on keywords. It allows an advertiser to set a budget for advertisement and works on the Pay Per Click model.
What is the Google AdWords Ad Types?
Ad Types are
• Search Ads
• Display Ads
• Shopping Ads
• Video Ads
• Apps Ads
Name some Google AdWords ad extensions?
Extensions are used to improve ‘Quality Score’ for clicks on a lower rate.
Some important extensions are:
• Callout Extension
• Call Extension
• Structure snippet Extension
• App Extension
• Message Extension
• Local Extension
• Promotion Extension
What is the quality score?
Quality Score is used to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. It measures the quality and relevance of your keywords. A better-quality score will improve page ranking and also assist you to save money.
What are the factors that affect Quality Score?
Factors that affect the Quality Score are
• CTR (Click Through Rate)
• Relevance of Keywords
• Relevance of Ads
• Quality of Landing page
• Historical Account Date
How can you improve conversion rates?
A conversion rate is the ratio of a total number of visitors to the visitors who perform desired actions. Conversion rates can increase by testing different site elements, especially on the landing page. It can also achieve with layout, functionality, and style on landing pages.
What is PPC or Pay Per Click Advertising?
Pay Per Click is an online advertising technique. For direct traffic, to the website, this technique will use.
Advertiser will pay to the owner of the website whenever ads get clicked. Therefore, we can also call Cost Per Click.
What are the primary models for determining PPC?
There are two primary models for determining PPC that are Flat-rate PPC and Bid-based PPC. In Flat-rate PPC, an advertiser and website owner decide the fixed amount that has to pay for each click. In Bid-based PPC, an advertiser decides the maximum amount of bid and tell the website owner.
What qualities should an effective PPC contain?
Effective PPC contains the following qualities:
• Relevance: It will list all targeted keywords.
• Expansive is iterative techniques, so we need constantly growing and adapting keywords list.
• Exhaustive: Other than essential keywords, it includes a long tail of search.
What are the “bad links” characteristics?
Characteristics of bad links are
• The links that are irrelevant to your website.
• The links that are spammy from blogs.
• The link that is paid that is Paid links.
• The links that have low traffic and low page rank.
• The links from the same anchor texts coming from many websites.
What is the effective way to increase traffic to your website?
The effective way to increase traffic to your website, mainly focus on referral links and SEO. It helps to connect with visitors and product/brand recognition. By posting blogs on daily to LinkedIn you can increase traffic to your website.
What is SEO? How are keywords important in SEO?
This is an important Digital marketing interview question.SEO means ‘Search Engine Optimization’. To increase traffic to your website SEO technique used. It is possible through organic results on search engines.SEO is used to improve your page content and website structure so that your website will get better ranking/position on SERP (Search Engine Results Page). Google webmaster, Google analytics, SEO Moz, Keyword planner are some common tool that used in SEO
In digital marketing, a keyword is a word which people enter in the search engine to find relevant information. In SEO keywords are very important for better page ranking on search engines.
What is Google AdWords Re-marketing?
It is online advertising. It helps to reach the right people with the right ads. This helps the advertiser to reach people who previously visited their website but did not take any action. It is also known as retargeting. It also helps to increase your conversion rates.
What are keywords in digital marketing and types of Keywords?
A keyword is a word that a person entered into the search engine to find related information. For SEO, keywords are important for better page ranking. How you used keywords reflects your website/page ranking.
There are four types of keywords:
• Broad Match
• Phrase Match
• Exact Match
• Broad Modifier Match
What is a Webmaster Tool?
Google Webmaster Tool is a free service provided by Google. To communicate with the webmaster, this tool is important for Google. This tool is used to identify malware errors, crawling mistakes, manual penalties,404-page error. It also provides backlink information.
What is Spider?
To index websites, many search engines use programs are called spiders. For search engine databases spiders follow hyperlinks, meta information and collect textual. It rates the content which helps search engine to determine relevancy levels to search.
How do you improve the PageRank of a page?
We can improve the PageRank of a page by building backlinking. Backlinking is done through high ranking websites.
What are the reasons for low page speed?
The reasons for low page speed are:
• Images are not optimized.
• HTML, CSS, JS are not optimized.
• The number of HTTP requests is more.
• Loading completion is compulsory.
How would you decrease the loading time of a website?
We can decrease the loading time of a website by using:
• Optimized images without affecting image quality.
• Optimized HTTP, CSS, JS.
• CSS sprites, we can reduce HTTP requests.
What is 301 redirect?
301 redirect is a process used to tell search engines and browsers that website or webpage address has permanently moved to another new location. It contains the address where the resource has moved.
What is robots.txt?
Robots.txt is used to provide instruction to the search engine and these are text files. It provides instruction about domain, directory, indexing and caching of a web page.
List out the Google algorithms.
• Panda: It is used to identify low-quality content and duplicate content.
• Penguin: It is an algorithm used to verify internal and external links.
• Hummingbird: This algorithm focuses on the context of search queries for providing a better result which based on search keywords.
• Pigeon: This algorithm which provides location-based search results. It targets small business.
What is web crawler?
A web crawler is a program which scans the web content and provides relevant information on SERP (Search Engine Results Pages).
What are on-page and off-page optimization?
• On page optimization
On-page, optimization is used to improve page content and website structure. Which helps to improve page ranking of the website on search engines. On Page, optimization is done on our own website.
• Off-page optimization
Off-page optimization is used to boost the ranking of your website on search engines through external links that are pointing back to your website. It is done outside of our website.
What is the difference between SEM and SEO?
• SEM (Search Engine Marketing): SEM is paid marketing. It uses a method like PPC (Pay Per Click) so that you will more search engine visitors.
• SEO (Search Engine Optimization): SEO is used for improving the ranking of the website on search engines.
What is SMM(Social Media Marketing)?
SMM (Social Media Marketing) is a way of promoting your services, products, brands or contents on social media for awareness. It helps to increase traffic and generates leads for your business.
Social Media Marketing includes
• Facebook Marketing
• YouTube Marketing
• LinkedIn Marketing
• Twitter Marketing
• Instagram Marketing
• Pinterest Marketing
What is Email marketing?
Email marketing is one of the forms of internet marketing. It uses electronic mail for advertising. Email marketing is used for targeting customers through the electronic mail. It is associated with data mining. Mailing is not expensive; therefore, Email marketing is very beneficial for small businesses.
What is Content Marketing?
Content marketing is used for creation and promotion of content for brand awareness, increase traffic, target customers and generate leads. It uses various tactics to inform and convince their customers.
Content marketing include:
• Article/Blog posts.
• Online brochures.
What is Affiliate Marketing?
Affiliate Marketing is a performance-based advertising. By promoting someone else’s products, services or brands on your website you will get a commission. Pillars of affiliate marketing are retailers, publishers, customers, network.
Affiliate marketing includes:
• Use your social media accounts for posting affiliate links.
• Hosting video ads through YouTube.
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This post is written by Swati Phadtare