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Digital Marketing Proposal

Digital Marketing Proposal will help you to stand out your agency from the rest of digital marketing agencies. This Proposal has the information about service and estimated cost and the marketing strategies models plan as per the client requirement which digital marketing agency will provide.

Digital Marketing Proposal

Services which we Provides

Digital Marketing Proposal for Client

1. Web design / Web analysis

Website Designing is a process of planning, structure, text style, website layout, colors, font, graphics design, images as well as icon designs. Using WordPress web designing and web analysis become easier.

The Process of Web Design

Initial Planning

Planning is the first step in business. Without any plan, we cannot beat our competitor. It is the most important factor of business that requires client interaction and the accompanying attention to detail.


  • Target audience
  • Client goals
  • Project charter
  • Sitemap
  • Contract rules (Copyrights and financial points)


Designing is the first chance of visualizing website. The design phase, the website should more or less have taken shape, but for the absence of the content and special features.

  • Wireframe and design elements planning.
  • Mock-ups based on requirements analysis.
  • Review and approval cycle.
  • Slice and code valid XHTML/CSS.


This will include deploying your CMS, creating your custom theme and page designs, and setting up your website’s analytics.

  • Build a development framework.
  • Code templates for each page type.
  • Develop and test special features and interactivity.
  • Fill with content.
  • Test and verify links and functionality.


This is a final polishing of design elements, deep testing of interactivity and features and a consideration of the user experience. Propose of this phase is to be released to the public.

  • Handoff to the client.
  • Provide documentation and source files.
  • Project close, final documentation.

Digital Marketing Proposal2. Search Engine Optimization (SEO)

Search Engine Optimization is used for ranking the website on the google page. SEO brings more traffic to a website through free organic search results.  Google, Bing, and Yahoo these are search engine mostly use.

These are the 2 phases of SEO

  • On Page Optimization
  • Off Page Optimization

First of all, you will ask Why should I invest my money, time and efforts on SEO?

Good SEO bring more traffic to your website so, the Good search result will help you to achieve your goals, make a profit in your business.

First, we understand what is SEO and how to make Digital Marketing SEO proposal?

On page SEO is choosing correct content with header tags, keywords, meta tags, meta description, using good quality internal links and external links and off page SEO means working outside of website like backlinking for example post or article submission, press release, forum submission, citation these are the factors which will help your website to rank on organic result.

Now, for making SEO proposal you need to understand some SEO proposal templets.

Website Audit

A website audit is analyzing the website visibility factors like keyword mapping, website rank, competitor analyzing, organic search report.

Strategy for content writing

Content writing means creating or repurposing the post, blogs, articles which include keyword research, internal and external link, header tags, meta description of these factors will improve your SEO.

Analytics and improvement

Here we analysis about your business, current rank of your website, your goals, your competitors and start improving your website with the help of analytics and keyword research we search the keywords which are related to your business.

Website indexing and accessibility, ranking factors, competitive analysis is done in this part.

Off-page Search Engine Optimization

Off-page optimization is promoting your content on others website basically backlinking your website to another’s website this is done through post and article submission, press release, forum submission, social signaling, citation.

Project timeline

Project timeline it is the most effective factor. When you give a specific timeline for the project client will see your confidence and easily say “YES” to work with you. Project timeline shows the quality of your work.

Digital Marketing Proposal

3.Social Media Marketing (SMM)

Social Media Marketing (SMM) is very effective marketing when you want to do branding of your new product or for awareness of the product.

SMM is done through Facebook, YouTube, LinkedIn, Twitter basically through the social media.

How to create social media marketing proposal step by step?

  1. Analysis of business social media goals

If you want to know the client business goals you have to interact with your client. You should always start with the questioning because sometimes clients know what they want but unable to describe you. Use the S.M.A.R.T. framework to discuss with your client. S.M.A.R.T. framework means Specific, Measurable, Attainable, Relevant, Timely.

  1. The scope of work

This is the most important section of social media marketing. we will start implementing our strategic planning in this section.

These are Social media marketing scope of work: –

  • SMM promotion & campaign
  • Content writing
  • Social media monitoring
  • Social selling
  • Lead generation
  1. Competition Analysis

Try to find at least 5 competitors and plan the strategy as per your client and trounce them. Once you will find your competitors then use Social media marketing tool to look at the brand competitors are following.

  1. Social media audit

Social media audit is reviewing what’s we want to improve and which strategy going well, what’s failing and what’s working. A brief overview of the basic social media marketing audit checklist as follows:

  • Name and URL
  • Engagement metrics
  • Publishing metrics
  • Audience Demographics
  • Referral traffic
  • Channel-specific metrics
  1. Project deadline:

Your client needs to know when the project will be completed. We should focus on some points before giving any deadline.

  • Be realistic, don’t over promise.
  • Once you set the deadline, make sure to complete your work within a given time.
  • Make sure that client agreed upon giving time slot, so the client can’t ask you to hand over the project before given time.

Digital Marketing Proposal

4. Local SEO Proposal

First, we understand What is Local SEO? How its work? Local SEO helps your business to promote your services and products to your local customers when they search for local business. With the help of Local SEO, you can rank your site on a search engine like Google, Bing and on a business directory like Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

How to create a Local SEO proposal?

  • Google + Business Account
  • Create a Sitemap.
  • Business Name and URL
  • Content
  • Uploading Photos
  • Create a call to action
  • Work on blog strategy
  • Distribute blogs on social media (Facebook, Google etc.)
  • Citation

5. Google AdWords campaign

Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. An AdWords campaign is usually composed of several ad groups. Using these terms in your AdWords campaign results in several important benefits:

  • Guaranteed qualified traffic
  • A higher Click Per Rate (CTR)
  • A lower Cost per Click (CPC)
  • Better paid search engine rankings
  • A higher Quality Score

We can make different types of ads using the target audience like Search ads, Display ads, Video ads, shopping ads, Universal app ads.

Google AdWords Proposal Template:

  • Campaign Building and Management:

First, we have to analyze the business from this we find the perfect keyword and use them in ad campaigns, then set up PPC landing pages that optimize conversions.

  • Target Channel:

For PPC campaigns there are different advertising platforms, and we want to know where your business will stand in the search result. There are some other platforms like Bing ads, Facebook ads, Adroll, BuysellAds.

  • Pricing and Agreement:

There are many ways we can charge campaigns first one is

Keywords Option and another way is Percentage Option. Price can decide as per the ads result but this must be written on the agreement.

Digital Marketing Proposal

Why choose us?

Your proposal is a good place to formally introduce yourself and your agency. As is the case with any type of recruitment, it’s important that there is the right ‘fit’ and ‘chemistry’ between the client and agency, both at a corporate and personal level.

Chemistry is just as important as competence and services rendered. We do our best to feel secure our client if they choose us.

We demonstrate to our clients that we can keep up with the latest innovations in SEO and that you’re determined to only give them the best in performance.

If you want to learn Digital Marketing then have a look on Jaksh Institute of Digital Marketing.

Jaksh Institute of Digital offers best Digital Marketing Training in Pune.

This post is written by Gautami Gaikwad

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