Organic SEO(Search Engine Optimization)
What is SEO(Search Engine Optimization)?
The Search engine Optimization technique is used to improve page content and website structure so that your website will get a better ranking on Search Engine Results Page (SERP).
This helps to improve traffic to your website.
Search Engine Optimization is divided into two parts: On-page SEO and Off-page SEO.
On-Page SEO – You can do ON your website to help get a better rank. The activities involve optimizing page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO – You can do directly OFF your website to help you rank higher. The activities involve optimizing social pages on social networking sites, article submission, forum and blog marketing, etc.
Why is SEO important?
Do you have a business?
If you want to grow your business all over then SEO will help you.
How will SEO help you to increase your business?
SEO helps you to rank your business website or service or product on top pages of search engines.
Once you are on the top list of search engines then automatically you will get more traffic to your business.
SEO enhance the overall user experience and usability.
SEO boosts social branding too. If your business found at the top of the Google searches there are chances of sharing your content across social media.
How SEO grow your business
- Improve Search Engine ranking.
- Increase awareness of your business.
- Increase traffic to your website.
- Connect with a large number of customers and Engage with Your Customers.
- Better Conversion Rate will give you more business.
How we teach SEO in Our Digital Marketing Courses in Pune?
We provide classroom training. Classroom training is an effective mode of training since it is live and interactive. We recommend that anyone of you reside in Pune should join our Digital Marketing training institute.
We provide some practice domains to students so that they can write articles.
After writing an article we teach how to do SEO – On-page SEO and Off-page SEO.
So, every student a gets practical knowledge about Search Engine Optimization techniques.
- Article/Content writing
Content writing is basically on-page SEO.
Now how to write content?
- Outline your content
- Make a list of keywords for your content
- Write your content
- Write Main heading (Article name)
- Meta keyword
- Meta description
- Include images
- Include hyperlinks in the content
- Build links to your content
- Internal Links
- External Links
- Make it simple to share the content
Backlinking is Off-page SEO.
Links that are directed towards your website are called as Backlinks.
Backlinks are important because search engines will give more credit to websites that have a good number of quality backlinks and consider that these websites are more relevant than others.
- Post/Article submission
- Press release
- Forum submission
- Social signaling
Tools we use for doing SEO
- Moz keyword explore
- Keyword planner
- Yoast keyword suggest
- Google trend
- Google analytics
What training will we provide?
SEO Syllabus in our Digital Marketing Institute in Pune
- Introduction to SEO
- Keyword research
- On-page optimization
- HTML Tags
- Page Title
- SEO Title
- Meta Tags, Description, Keywords, Robots, Author, Language
- Schema Tags
- Page Type
- Content Writing
- Quality/Unique Content
- Content Structure
- Word Count
- Update Constantly
- Keyword Placement, in Title, in Summary, in Conclusion
- Density of keyword
- Long Tail Keywords
- LSI Keywords
- Image Optimization, File Name, Alt Tags, Title Tags, Caption
- File Types of Image
- Dimension of Image
- Text Formats
- Ordered List
- Unordered List
- H1, H2, H3
- URL Structure
- Internal Links
- External Links
- Site Accessibility
- Site Navigation
- HTML Sitemap
- XML Sitemap
- Off-page optimization
- Do Follow
- No Follow
- Google algorithms
Contact No.: 8806444490
E-mail Id: firstname.lastname@example.org
Address: Office No. 2, Shrishrimal Complex, First Floor,
Above Royal Cycles Near Bata Outlet,
Behind Balajinagar Bus Stop,
Pune – Satara Road Pune,