Page authority is a metric, developed by SEOMoz.
This is an important metric so that the SEO community can predict how well the individual page can rank.
As the name suggests, it focuses on the potential of the page and the progress of your sites.
This score ranges from 1 to 100.
“URL Rating” measures the quality of target URL’s backlink profile and the probability that the URL will rank high in Google.
You can measure UR on a logarithmic scale from 1 to 100, with the latter being the strongest.
Moz has a comparative metric to our URL Rating called Page Authority, which predicts the probability of a page positioning high in Google.
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