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SEPTEMBER 28, 2018

Important SEO Metrics for doing SEO Audit

SEO Audit

Important SEO Metrics for doing SEO Audit

Everybody wants to rank their website higher.

And the good news is that you don’t have to rank the website higher than all the websites in the world. All you have to beat is your Competitor.

But, the important question here is that which are the metrics we should check here?

So let’s check one by one.

1.Domain Authority (DA)

Domain Authority is an important metric developed by Moz. It is the score that predicts how well a website is capable to rank on SERP’s i.e. on Search Engine Results Pages.

It calculates the authority for the entire domain. So the efforts should be taken consistently to make the score higher.

Higher the score, greater is the ability of the website to rank.

The maximum scale is 100 and it starts from 1.

Websites like Wikipedia or Google have a DA score close to 100.

Generally, new websites start their SEO journey with the score of 1.

How to increase your DA Score?

  1. First, check your current standings by doing your DA audit.
  2. Work on your On Page and Off Page SEO.
  3. Find the trending topics in your Niche and produce unique, relevant and dynamic content.
  4. Get Backlinks from the websites that have better DA than You.

2.Domain Rating (DR)

Domain Rating is the similar metric to Domain Authority.

The only difference is that DR is introduced by Ahrefs while DA is given by Moz.

It takes similar steps to improve the Domain Rating score of your website.

You should always try to keep the DR score of your website higher than your competitor in order to beat them.


3.Page Authority (PA)

Moz has developed this important metric so that the SEO community can predict how well the individual page can rank.

As the name suggests, it focuses on the potential of the page.

The score scales from 1 to 100, 100 being the best.

Steps to improve your PA

  1. Build links to the webpage you are optimizing for.
  2. Distribute the hyperlink juice with higher PA to people who have less PA.
  3. Ensure every page is full of valuable content.
  4. Build Your Domain Authority, it is equally important. Regularly eliminate harmful links to your webpage.


4.URL Rating (UR)

“URL Rating” measures the strength of a target URL’s backlink profile and the likelihood that the URL will rank high in Google.

UR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.

Moz has a similar metric to our URL Rating called Page Authority, which predicts the likelihood of a page ranking high in Google.


5.Citation Flow (CF)

This metric by Majestic tells how influential the link is. The score depends on the number of domains that are pointing towards it.

More the number of sites link to it, more is the Citation Flow Score.


6.Trust Flow (TF)

Trust Flow is the metric given by Majestic. This is an important metric as it determines the trustworthiness of the website.

It determines how trustworthy the website is on the basis of the quality of the backlinks referring to the website.

In most of the cases, the TF score is less than the CF score. This is because the website generally has plenty of backlinks which increase the CF score, but it does not necessarily have the quality and trust.


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