Today, YouTube is the 2nd most popular search engine on the internet. YouTube is all about videos which shows how much the netizens love the format. Videos are the most engaging and fun type of Content available. People love to make them and consume them in a large capacity. Hence, it has become a crowded affair in 2021. Everyone seems to want their own YouTube channels with a large following. However, due to the competition, getting views to your videos is extremely hard. So, we have a great Video SEO Course In Pune at Jaksh Institute.
What Is A Video SEO Course
As with any other skill, you need to learn and practice Video SEO as well. Our Video SEO Course in Pune is for aspiring content creators who want to make a career out of YouTube. This course has a detailed process of performing Video SEO with the best practices to get good results. Video SEO is similar to Search Engine Optimization but only a bit different. The entire Video SEO process is taught in 6 different steps to make the whole experience efficient.
- Keyword Research
- Content Creation
- Video Optimization
- Boosting Channel Authority
- Ranking Videos On Google Search
- Promoting Videos
Keyword Research In Video SEO
YouTube and Google Search Engine are not alike in terms of search volumes. Moreover, most of the views you may get come from suggestions and not always searches. Regardless, we will teach you the best methods to find out the most trending keywords and searches. You can also learn how to use some of the tools for keyword research and find the best tags. Once you know these keywords, you can either optimize your previous videos for them or create new Content altogether.
Content Creation
The most fun part of our Video SEO Course, Content Creation, is our students’ favourite step. We help each of our students find specific topics they love and create excellent video content. Additionally, this step relies on the data we get after performing keyword research. There are also a few tools and software that we will teach you for better Content Creation.
Video Optimization
Posting the best quality content is not enough to get views. You also need to make the folks at YouTube believe that your video is relevant. We’ll teach you how to use different practices to make that happen. You will also learn how to use Titles, Descriptions, Tags, Thumbnails, Transcripts, etc., to boost the CTR. CTR or Click-Through-Rate is a significant indicator of the quality of your video. It is essentially responsible for the views you get.
Boosting Channel Authority
This step is prevalent in the advanced stages of your Video SEO process. Boosting Channel Authority can directly or indirectly affect your performance. Furthermore, the authority grows by improving all aspects of your channel like channel art, bio, theme, and subscribers as well. Of course, this is not always in your control. However, we will teach you how to grow your subscriber base and increase the authority.
Ranking Videos On Search Engines
This step integrates your Video SEO to your Website for search results. It doesn’t necessarily need integration which is why we will teach different processes to do this. This process also requires a separate keyword research process, as Video Keywords are other than usual. By the end of this step, you’ll be able to rank your videos on the Google Search Engine.
Promoting Your Videos
Last but not least, your videos need a little bit of promotion. More often than not, most of your viewers at the beginning will be your friends and family. So, getting a word out about it on social media will help you. There also other ways of promoting your videos which we will you in the course.
Conclusion
Video SEO has become a crucial aspect of being a YouTuber. Earlier, you could rely on making good Content to get views. Now, you need a lot of behind-the-scenes work to succeed on this platform.
This Video SEO Course in Pune is a part of our complete Digital Marketing Course in Pune. If you want to learn everything about Digital Marketing, this is the ideal way of doing so.