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SEPTEMBER 27, 2018

What is SEO and what are its benefits?


What is SEO?

What is SEO?

SEO (Search Engine Optimization) is the process to get the products or the services of a particular business on the top of Google search results. Search Engine Optimization is the used to increase the quantity and quality of traffic to the website through organic search engine results. It is the process of optimizing websites to make them reach a high position on search engine results. SEO focuses on rankings in the non-paid search results.

SEO is divided into two categories

  • On-Page Search Engine Optimization

It performs on your website to get better ranking on search engines. On-page SEO activities are optimizing page titles, description, internal linking etc.

  • Off-Page Search Engine Optimization

It performs e outside of your own website to improve its ranking on search engines. Which helps to create many high-quality backlinks. Off-page SEO activities are social sharing, forum submission, press release, article submission, citations etc.


What are the benefits of SEO?

  • No need to pay for advertising
  • Get customers
  • Have a free traffic for a lifetime
  • Build online assets

Search Engine Optimization is more effective than paid advertisings. It is like a free advertising because if you do not have your website on the first page of Google you need to do Search Engine Marketing (SEM) which takes a lot of money, so if you have good SEO, your website will be on the first page of Google, which helps you in getting a lot of customers because of the free traffic that you are getting for the lifetime.

A website can be created as an asset. When you rank the particular website, that website you can give on rent and this will be a good passive income source for you.

So definitely SEO will help you in a long run and will provide you with these particular benefits.

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