As AI advances, we wonder, Will Artificial Intelligence overtake Digital Marketers? Artificial intelligence is the simulation of human-like intelligence in machines. These machines mimic actions or processes performed by humans after programming. It also refers to abilities like learning and problem-solving shown by machines. Most of the AI machines are only able to perform specific tasks. Something they are programmed to do without actually ‘thinking independently’. Even in fields like machine learning, the machines are programmed to ‘think’ and learn about only specific areas or programs.
Why AI will not take over Digital Marketers
People are trying to improve AI every day. It might just get smart enough to think on its own. Even then it won’t necessarily take over the complex jobs which require actual humans. For example, a computer can’t possibly work with the concept of emotions and feelings, so they won’t be able to write a blog on the best Christmas cookie recipe’.
A human mind can work with emotions, feelings, and sensitivity in a diverse, decisive, and creative manner. Digital Marketing largely relies on these factors to be effective. It is important to make connections with readers or viewers who are interacting with you. So, you need to understand your customers’ personalities and situations to provide answers and solutions. Moreover, you still need a person to command the AI to start campaigns whenever the situation demands it.
Most of the Digital Marketing jobs are based on the ‘answers/solutions’ to customers’ ‘questions/problems’. Also, AI does have a significant role in Digital Marketing in a lot of different ways. The technical side of digital marketing also relies heavily on AI in areas like SEO and Analytics. They rely on the data gathered by AI like the most searched keywords for SEO optimization and all sorts of results or metrics in the field of analytics. This answers the entire question altogether.
Conclusion
This was the answer to ‘Will Artificial Intelligence overtake Digital Marketers?’. AI will not take over the digital marketing jobs but it will be a great tool at the disposal of a digital marketer. It’s like a yin and yang situation where two contradictory aspects can work extremely well when combined. You can also read the article ‘Revolutionising digital marketing through AI-powered tools‘.
