To understand what is the scope of Digital Marketing in future, you only need to see how much the internet has changed in the past few years. 2020 was a year that countless companies faced huge losses due to lockdown and the COVID-19 crisis. However, on the flip side, it allowed companies and businesses to connect to their customers and audience on the internet. This is more or less what digital marketing is all about. Connecting to your customers and audience to grow your business.
This existing audience can also be increased drastically using Digital Marketing. As the current population of the internet is more than half of the number of humans. That is about 4.1 billion people. You can target millions of people in your niche and take your business to the next level. We only need to look at the most followed brands on the internet. We can see that Nike has over 135 million followers on Instagram. Playstation having over 20 million followers on Twitter. These numbers may not be achievable but you can still reach out to millions using Digital Marketing.
That is just the reaching out part, but how can you benefit from such a following and visibility? It is directly related to brand awareness and recognition. Brand awareness allows you to be recognized by the audience. So, they will know who you are and what you do. You can also target local audiences which makes it great for small local businesses to use Digital Marketing. This will increase sales as potential customers chose you over the competition which they don’t even know about.
These are all the benefits that most of us are aware of. Let’s see why Digital Marketing is going to be one of the most important factors in the future.
Advancements in AI
AI is one of the hottest things right now and scientists are trying to make it even smarter. With advancements, it will bring new techniques to light. Moreover, Digital Marketing will allow the use of those techniques for commercial purposes. 2021 will be another year of such advancements with the arrival of connected car systems and new industrial applications.
AR and VR campaigns
Companies are increasingly implementing Augmented and Virtual Reality in campaigns. For example, the fashion and cosmetic Industry uses AR to try out products before purchasing them online. Such innovative and interactive uses of AR are becoming apparent in many other industries as well.
Interactive Content
When it comes to content consumption, there is no lack of potential to try out unique and creative content. Especially nowadays, Videos are becoming extremely popular with YouTube as the video king and Instagram Reels which is highly addictive. Other Content forms are also consumed in a heavy amount and that can always be facilitated by innovation as well.
Influencer Marketing
The number of influencers on different channels and niches is also gaining a rise. More and more people are looking to post unique content. That is so to build an audience for affiliate marketing, AdSense revenue and brand deals. Brands use these influencers for the promotion of their brand as influencers have high engagement and a strong audience.
Cross-Platform marketing
Cross-platform marketing is also gaining popularity. As companies merge different platforms and even techniques to make use of it in a unique way. Ads on newspapers feature QR codes. Scanning them allows you to get discount codes and product information. This is also seen in different ways on different platforms. Many of these facilitate lead generation as well.
Career in Digital Marketing
In terms of career, Digital Marketing is becoming a preferred choice among youngsters. They look for high paying and creative jobs. Digital Marketing provides both of them and the reward for being more creative is increased simultaneously. Freshers and Mid-level professionals can expect a salary between Rs. 3,00,000 and Rs. 6,00,000 with a possibility of 25% to 75% increment yearly depending on skillset and company policies. With more experience, you can get higher positions jobs that provide an increased package. You can see detailed salary reports on Payscale.
Conclusion
After all that we discussed, you definitely have of what is the scope of Digital Marketing in future. If you wish to learn more about Digital Marketing, Jaksh Institute provides the Best Course for Digital Marketing. You can enroll in this course to understand everything about Digital Marketing.
