Introduction
Digital Marketing, a term that is being used widely by businesses and individuals alike.
Simply speaking, Digital Marketing is a tool to grow, communicate, promote, and earn much more money on the internet.
It has also become a stunning platform to grow your business. So much so, that the number of job openings in Digital Marketing has seen an upsurge.
More and more businesses are starting to realize the benefits of Digital Marketing and want to hire experts.
There are also many different options when it comes to a Career Path in Digital Marketing.
Types Of Digital Marketing Jobs
Digital Marketing Executive
Digital Marketing Executives perform a general role in a team. So, they need to be able to do everything in Digital Marketing from making strategies to implementing them.
You will also require the knowledge of all (and more) the following channels:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Web Analytics
Mobile Marketing
Online Reputation Management (ORM)
E-mail Marketing
Affiliate Marketing
SEO/SEM Executive
SEO/SEM Executive has the role of performing all SEO practices.
So, their main goal is to increase the visibility of the website & get a good rank on SERP.
Content Writer/ Content Marketing Specialist
A Content Writer has to perform keyword research to find topics. Write unique, creative & effective content in the form of blog posts, articles or social media copies.
A Content Marketing Executive also has a similar role but he/she also has to monitor content for all channels
Social Media Manager
A Social Media Manager is responsible for creating, managing & growing Social Media Channels and Presence.
He/She also has to create content for the platforms, publish it, promote it & boost engagement on it.
PPC Specialist
A PPC Specialist focuses on Paid Channels. They have to work with paid advertisements, paid promotions or campaigns.
A PPC Specialist must also have proficiency using tools like Google Adwords, Facebook Ads Manager, etc.
E-mail Marketing Executive
An E-mail Marketing Executive has to manage E-mail lists, maintain effective strategies & consistently keep them operational.
Salaries For Digital Marketing Jobs
Digital Marketing Executive
The National Average Salary For Digital Marketing Executives is Rs.3,06,615 per annum.
The Low end of the salary range is Rs.1,65,000 per annum.
The High end of the salary range is Rs.5,43,000 per annum.
SEO/SEM Executive
The National Average Salary For SEO/SEM Executive is Rs.2,43,609 per annum.
The Low end of the salary range is Rs.1,49,000 per annum.
The High end of the salary range is Rs.5,00,000 per annum.
Content Writer
The National Average Salary For Content Writers is Rs.3,16,045 per annum.
The Low end of the salary range is Rs.1,44,000 per annum.
The High end of the salary range is Rs.6,06,000 per annum.
Content Marketing Specialist
The National Average Salary For Content Marketing Specialists is Rs.4,78,451 per annum.
The Low end of the salary range is Rs.2,10,000 per annum.
The High end of the salary range is Rs.7,17,000 per annum.
Social Media Manager
The National Average Salary For Social Media Managers is Rs.5,03,353 per annum.
The Low end of the salary range is Rs.2,16,000 per annum.
The High end of the salary range is Rs.11,21,000 per annum.
PPC Specialist
The National Average Salary For PPC Specialists is Rs.3,72,482 per annum.
The Low end of the salary range is Rs.3,00,000 per annum.
The High end of the salary range is Rs.7,59,000 per annum.
E-mail Marketing Executive
The National Average Salary For E-mail Marketing Executives is Rs.3,28,488 per annum.
The Low end of the salary range is Rs.2,52,000 per annum.
The High end of the salary range is Rs.384000 per annum.
Which Cities Are Best For Digital Marketing Jobs
Bangalore
The Average Salary Of Digital Marketing Professionals in Bangalore, India is Rs.3,77,000 per annum.
The Low end of the salary range is Rs.1,92,000 per annum.
The High end of the salary range is Rs.6,93,000 per annum.
Mumbai
The Average Salary Of Digital Marketing Professionals in Mumbai, India is Rs.3,60,400 per annum.
The Low end of the salary range is Rs.1,58,000 per annum.
The High end of the salary range is Rs.5,17,000 per annum.
Pune
The Average Salary Of Digital Marketing Professionals in Pune, India is Rs.3,10,400 per annum.
The Low end of the salary range is Rs.2,16,000 per annum.
The High end of the salary range is Rs.3,49,000 per annum.
Hyderabad
The Average Salary Of Digital Marketing Professionals in Hyderabad, India is Rs.3,21,000 per annum.
The Low end of the salary range is Rs.1,47,000 per annum.
The High end of the salary range is Rs.5,32,000 per annum.
Delhi
The Average Salary Of Digital Marketing Professionals in Delhi, India is Rs.2,98,000 per annum.
The Low end of the salary range is Rs.1,75,000 per annum.
The High end of the salary range is Rs.3,60,000 per annum.
Ahmedabad
The Average Salary Of Digital Marketing Professionals in Ahmedabad, India is Rs.2,51,000 per annum.
The Low end of the salary range is Rs.1,23,000 per annum.
The High end of the salary range is Rs.3,23,000 per annum.
Note: All Salaries are taken directly from Payscale.
Beginner VS Experienced & Further Digital Marketing Job Opportunities
Beginner
There are many Job openings for Digital Marketing in India.
Additionally, the demand is very high and companies are looking for employees of all levels of experience.
At the time of writing, there are over 20900+ Job listings specific to Digital Marketing. Out of which, 7900+ Jobs are for 0-1 years of experience.
As a Fresher, you can earn around Rs.12,000-Rs.25,000 per month depending on job roles, location and company size.
Digital Marketing Aspirants can also begin their careers with internships.
At the time of writing, there are over 1800+ Internships available for Digital Marketing in India. The stipend of these internships can be unpaid or paid up-to Rs.10,000.
Experienced
Experienced Digital Marketers can apply to more than 15,000+ jobs in India.
The salary of an experienced Digital Marketer can vary drastically.
With 3-5 years of experience, a Digital Marketing Professional can earn between Rs.4,00,000 PA to Rs.6,50,000 PA.
With 5+ years of experience, a Digital Marketing Professional can earn between Rs.5,00,000 PA to Rs.10,00,000 PA.
The positions that an experienced Digital Marketer can have are Senior positions, experts or specialists.
Managers
Digital Marketing Managers are required at almost all levels of companies.
Generally, you need a minimum of 3 years of experience in Digital Marketing before you can apply.
You also need to have sound knowledge of all concepts and techniques in DIgital Marketing.
With 3-5 years of experience, a Digital Marketing Manager can earn between Rs.4,50,000 PA to Rs.8,00,000 PA.
With 5+ years of experience, a Senior Digital Marketing Manager can earn between Rs.10,00,000 PA to Rs.20,00,000 PA.
Which cities have the most Digital Marketing Job Opportunities
The most popular city in India for Digital Marketing Jobs is Bangalore.
There are more than 3600+ Job Openings in Banglore for Digital Marketing.
For anyone at any stage of their career in Digital Marketing, Bangalore is the ideal choice.
It is also home to the biggest IT companies and firms.
So, there will always be a huge availability of Jobs in Bangalore.
Next is Mumbai with over 3000+ Job Openings in Digital Marketing.
It’s home to a large number of businesses that can offer a job. However, there is equally high competition.
Other than Bangalore & Mumbai, job availability is comparatively lesser.
Cities like Delhi, Pune, Hyderabad, Chennai, Gurgaon, Noida and Ahmedabad also have between 1000-2000 Jobs respectively.
These cities can be a good option if you are in the early stages of your career.
So, you can get into the industry and start getting more experience.
What Types Of Organizations Are Offering Digital Marketing Job Opportunities
Digital Marketing is a standard requirement in almost all types of companies in an Urban Market.
These businesses want to promote their brands and products.
Agencies want to promote other businesses’ brands and products.
And, the best part is that all of them can use the internet for marketing.
So, there is a wide variety of organizations and businesses looking for Digital Marketers.
Digital Marketing Agencies
By far & away, Digital Marketing Agencies are the most popular employers looking for Digital Marketers.
Many small or local businesses can’t afford their own Digital Marketing team. So, they hire an agency to do that for them.
Jobs in a Digital Marketing Agency can be of a different variety.
From interns to managers, there can be different roles depending on the size of the agency.
MNCs Or Tech Giants
MNCs Or Tech Giants have massive staffs.
They provide a huge number of services to a huge number of clients.
One of those services is Digital Marketing. So, these companies hire executives in their mid-career or experienced specialists.
They also have team leads, managers, senior managers and regional managers.
Local/Small Businesses
Local or Small Businesses also account for a small number of employers.
Most of these businesses only require a small amount of work. Also, it could be handling social media pages, generating local leads and/or maintaining a GMB profile.
Usually, they hire interns or freshers to get them for low salaries.
Government / NGO / Public Organizations
There is a very tiny amount of Job Market which is filled by either Government, NGOs, or Public Organizations.
They hire Digital Marketers to maintain their social profiles, websites, or online presence.
These types of Organizations also hire full-stack Digital Marketers to avoid hiring a full team.
What Are The Education & Skill Requirements For Getting A Digital Marketing Job
Digital Marketing as a career field is quite different than most other domains.
It is constantly changing. So, there are no specific things that stay relevant forever in Digital Marketing.
As a result, there are no dedicated degrees in Digital Marketing.
You can have any educational background. All you will need to do is practice and perform different tasks.
Engineering Background
If you have an engineering background, it may help to a certain extent but is not at all required on a large scale.
The knowledge of coding and programming helps you in SEO and Web Designing but not much else other than that.
Of all Job openings, only less than 10% of them require coding skills.
Also, the most popular programming language for Digital Marketers is HTML.
Management Background
The same goes with Management backgrounds.
It may help you in managerial roles or for Customer Relationship Management. But, it is not a requirement.
So, an MBA is not really needed when it comes to Digital Marketing.
Certification
Certifications are great for validating your knowledge and skills.
Some recruiters mention the need for certifications of some sort by recognized providers.
So, Certification courses are also a good option for anyone looking to build a solid foundation in Digital Marketing. You can also learn practical things.
Also, Jaksh Institute is offering a great Digital Marketing Masterclass Course. Click ‘Here’ to learn more about it.
Most In-demand Skills For A Digital Marketing Job
Digital Marketing Jobs are more often than not umbrella jobs. Meaning, there are multiple skill requirements.
By far the most in-demand skill is SEO. Also, more than 25% of recruiters mention SEO as a must-have skill and over 40% prefer good knowledge of SEO.
After that, Social Media Marketing is the 2nd most in-demand skill in DIgital Marketing.
With over 15% of the recruiters wanting SMM as a skill in Digital Marketers.
Moreover, other skills Email Marketing, Lead Generation, Content Marketing, PPC, etc. are preferred but not mandatory in all cases.
Conclusion
This article was focused on providing detailed information & insight for anyone looking to start a career in Digital Marketing.
Also, if you’re starting or in the early stages of your career, we have a great Digital Marketing Masterclass to offer.
At Jaksh, you will be able to form a foundation in Digital Marketing.
You will learn all the concepts in Digital Marketing.
We also assign live practical projects to our students. So, you get the exact knowledge you need.
Click ‘Here’ to learn more about our course.
