To be an expert on the internet, What Digital Marketing skills are in demand. There is no doubt that 2021 will see a rise in the popularity of Digital Marketing just like the past few years have. It is a no brainer at this point as we all are aware of the benefits of digital marketing. We also know that Digital Marketing is extremely vast with many different career paths in it depending on the skillset. So what are the most in-demand skills of Digital Marketing in 2021?
Social Media Marketing
At the time of writing, there are over 2.45 billion active Facebook users making it the most popular social media platform on the internet. Twitter has over 330 million users and Instagram has over 1 billion users. Also, YouTube is the second most popular search engine has over 2 billion users.
These are crazy numbers and companies are starting to pour a lot of resources into social media marketing making it one of the most highly demanded skills for digital marketing.
Search Engine Optimization
One of the most important things in Digital Marketing is SEO. SEO is responsible for your rankings on search engines like Google and Bing. The best SEO results in the most number of visitors. It is like the key thing that controls how much traffic your website gets. Additionally, there are over 3.5 billion searches EVERY SINGLE DAY made on google. Websites that rank first get over 90% of the traffic that searches that specific query and 50% of all traffic is directly traced back to SEO. All of that makes it one of the best techniques for Lead Generation.
These things make it one of the most prioritized things in digital marketing and SEO specialists are always extremely high in demand.
Content Creation and Marketing
Content is King, it is what your audience follows you for. It is the answer to queries that people search for. Content has to be of high quality and creative to stand out in today’s market. This why companies look for talented and creative content marketers who can create good content that is valued by the audience. Good content is also shareable, which makes it possible for the audience to increase.
There is a great demand for content marketers and there are plenty of jobs opening up. But that is not all, content marketers can also work on a freelancing basis and earn significantly higher.
Data Analysis and Research
Data Analysis and Research is a very important part of Digital Marketing. Success is largely affected by the market situation and trends happening on the internet. Moreover, what strategies are working for what type of brands and what are the most searched keywords? These are the questions that need answers. A digital marketing professional with good analysis and research skills is highly desired. They can also help the company come with good and effective strategies. You also need to learn tools like Google Analytics.
Video Production
Video production is something that has recently emerged with the popularity of Tik Tok and Instagram Reels. Most internet users are on mobile phones. That has also given rise to these short video platforms as they are fun to watch and highly addictive with a great user-friendly UI. Video production is in high demand to make these addictive videos to post them on social media.
Conclusion
The growth of Digital Marketing is directly proportional to the rise of the internet. Neither of them looks to slow down anytime soon. It is a question of whether you can keep up or not. Ready to embark on a journey in Digital Marketing? We are here to help. Also, check out our Digital Marketing Course. Jaksh is the best training institute for Digital Marketing in Pune.
