Knowing how to create a Digital Marketing strategy is where all your online efforts to boost your business starts. A strategy can truly make or break all the things you do in digital marketing. What are all the things you do in digital marketing?
Digital Marketing is made up of 6 things you need to do.
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- PPC Advertising
- Email Marketing
- Analytics
- Mobile Marketing
You first need to understand these things to know what you should be using in your strategy. You can check out our article ‘7 Components of Digital Marketing‘ for a detailed explanation of these. Once you know how digital marketing works, only then can you move on to make a digital marketing strategy.
Following are the steps to create a good digital marketing strategy:
Identify your goals
Knowing what you want from digital marketing is crucial in deciding how things will go on from then. So, you need to set a goal that suits your brand. Also, it could be anything like driving more traffic to your website, targeting customers, promoting your product or generating leads.
Create a customer persona
To realize the goals, you need to figure out who will help you achieve them. So, you need to understand what your customer is like. What are their problems, what they need, how they would act, what they like, etc. Moreover, this is absolutely necessary as your strategy can differ drastically depending upon your target audience and customers.
Make a budget
You will need to have a budget to operate within. So, you need to distribute all the resources judicially to facilitate all the things you require and want to do. This will also be used to choose what techniques to utilize to make the best use of the money you have. If you own an Agency, you need to figure out how you will be charging before you make a budget.
Evaluate existing channels and find the best match(es)
Choosing the right platform to work with is important. There are different uses of different platforms used by different people. So, you need to find the best match or a combination that works for you. This can also be done by analyzing the previous channels used by you to determine what worked and what did not work.
Plan out the content
Content is extremely important and it is the exact answer for the question “What’s in it for me to follow you?” asked by your customers. Provide them with a good quality answer by strategizing good quality content that is enjoyable, informative and valuable to your customers and audience. You can take inspiration for blog ideas from keyword research using tools like Ubersuggest by Neil Patel.
Choose the best tools
To make the process possible and smoother, you need good tools. Also, find out what resources will be best to work with and arrange them. Tools for content creation and management are lifesavers and help a lot.
Conclusion
This is how you formulate the best strategy for digital marketing. Apart from creating a strategy, you need other preparations when you start implementing and managing the strategy. Even once you finish, you need to be able to analyze everything to measure the success and ROI of your efforts.
