What does Digital Marketing Involve? Digital Marketing is the use of the internet for achieving business goals like increasing brand awareness and recognition, connecting to customers, increasing the number of customers, building a community, providing solutions, promoting your business and acquiring new leads. So, to achieve all of these, digital marketing has to have multiple techniques. So yes, just like the internet itself, digital marketing is a massive field that includes multiple components that define it. Let’s take a look at the 7 Components of Digital Marketing:
Search Engine Optimization
Search Engine Optimization is a process to rank higher on search engines and gain authority. It allows you to drive an enormous amount of visitors to your website. SEO is done by following the best practices and techniques like an appropriate use of keywords, link-building, making the website faster, etc.
Social Media Marketing
Social Media Marketing is the use of all social media channels like Facebook, Twitter, Instagram, etc. for marketing and promotion. Additionally, it allows you to directly connect with your audience and customers and engage with them. It also allows you to reach more audiences and acquire customers.
Content Marketing
Content Marketing is creating, publishing and managing all types of content like blogs, infographics, videos, etc. on different platforms. Basically, Content is why people search for queries and use the internet. Good content allows you to target your audience and retain it. Good content is anything that is entertaining, creative, valuable, informative or has some meaning to it.
PPC or Display Advertising
This is the paid part of digital marketing. PPC allows the paid promotion of your brand or products. Pay-per-click or display ads are shown on search engines, websites, apps or other forms of advertisement on the internet. Moreover, the proper use of these ads can allow you to target customers faster and generate more leads.
Mobile Marketing
Mobile marketing is an online marketing technique that optimizes everything on multiple channels to target customers and the audience that uses mobile phones. This is another important component of digital marketing as most of the internet audience uses mobile phones for consumption.
Email Marketing
Email Marketing is the use of emails for promoting your brand or products, conveying important brand information, offers and product-related news. It also helps you reach your customers directly without being stuck in the internet crowd. It helps you provide personalized communication with your audience.
Analytics
Analytics is used to measure and analyze the outcome of digital marketing using tools like Google Analytics. The data gathered from analytics can help you track all the traffic you received and see which methods, techniques or strategies worked and which ones did not. It also helps you figure out Key Performance Indicators and calculate the return on investment.
Conclusion
Now you know What does Digital Marketing involve. So, if you want to become an Expert, you need to know these. We can help you do just that and more. Enroll in our Digital Marketing course to become an Internet Wizard. Also, this course by Jaksh Institute is the Best Digital Marketing Course in Pune.
