The internet jobs almost sound similar which begs the question, is Digital Marketing an IT job? On the face of it, a Digital Marketing job and an IT job may look the same or related, but that is in fact wrong and no, Digital Marketing is not an IT job. Although both encounter the use of computers and that happens to be the only similarity that comes to mind. IT jobs are related to fixing/maintaining computers, servers and software. Digital Marketing is all about using the internet for marketing solutions. That is the fundamental difference between the two.
Job Profiles
An IT team/person is responsible for installing all the hardware and software needed in the company. That includes computers, servers, networks, and systems. They are supposed to maintain all the computer systems and networks to ensure a smooth workflow. They are supposed to have a computer science and engineering background.
A Digital Marketer is an umbrella term and includes jobs in Digital Marketing. Specific jobs can be an SEO specialist, Social Media Marketer, Content Marketer, etc. Responsibilities differ depending on these job profiles. In general, they are a part of a team that creates and publishes all the content, manages social media and website, strategize marketing techniques and handle promotions or advertisements. All of this is related to digital marketing.
Opportunities and Career Scope
The IT sector has seen a steep decline in the past few years and very few people are interested in IT jobs. Additionally, with the help of automation, all the monotonous and repetitive jobs will be eliminated altogether. This has only resulted in even fewer IT job openings making it a less desired job as compared to Digital Marketing. Digital Marketing is an industry with massive potential to grow even more than it already has. Companies are recognizing the need to implement Digital Marketing and they want talented professionals to do that for them. The career prospect is great and the opportunities are more than sufficient. Digital Marketers get higher packages. Moreover, the rise in salary will only accelerate with experience.
You can also refer to the article ‘Digital Marketing vs IT‘.
Conclusion
In conclusion, IT and Digital Marketing jobs are not at all similar. However, if you choose Digital Marketing and want to learn Digital Marketing, you can enrol in our Digital Marketing Training program. Jaksh Institute is the Best Digital Marketing Training institute in Pune with Placements.
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