How Digital Marketing works in India is not much different than the rest of the world. After all, India has one of the highest internet population in the world. Can you guess how many people in India use the internet? Millions, 700 of those to be exact. Yes, access to over 700 million people of the internet in India. The Digital India movement started by Prime Minister Modi is seeing tremendous growth and increase in the usage of digital media.
Companies are starting to leverage this large audience to grow their businesses using digital marketing. Digital Marketing allows these businesses to target specific audiences to convert them into customers. These are just two components or uses of Digital marketing. It is a large process made up of different techniques and practices which result and varying outcomes. Let’s take a look at the entire process of Digital Marketing in India.
Setting Goals
You need to know what you want before you get started. The ‘why’ of all things you will do digital marketing for. Without knowing it, you can’t proceed or strategize. So, the goals could be to achieve brand awareness, promotion, Lead Generation, and much more.
Finding out the people you want to target
Once you are aware of what you want, you need to figure out what type of customer or audience will help you achieve your goals. Digital Marketing is a two-way act and there has to be a consumer for your content and ideas.
Ask yourself, how much you want to spend
You know what you want and who will help you get it. It’s time to understand how much you are willing to spend to achieve it. This will dictate your strategy and the choice of platforms and techniques.
Figuring out what platform(s) to use
After budgeting, you need to figure out which platforms are best suited to carry out your campaign. You should also consider where your target audience prefers to stay.
Thinking of a content strategy
Next is planning your content. The type of content should facilitate engagement and fulfil the needs of the customer. It should be informative, creative, attractive, valuable, and functional with respect to the platform and the audience.
Creating and publishing content
Now, you need to implement the content strategy by creating the planned content and publishing it to the specific platform. The time of publishing should be aligned with the time your audience will most likely be online. This also includes doing proper SEO of the content if you want to publish the content on a website.
Promotions using ads
If you have the budget and want to spend it on ads., this is the step after publishing content. It might be an optional step, but it can increase your sales drastically by effectively targeting the right buyers.
Engagement and Interaction
As the audience grows, engagement is also increased. You need to maintain that engagement rate and interact with your followers. This will make customer relationships stronger and increase the chances of conversion.
Measurement and analytics
As the campaign reaches a later stage, you need to analyze all the actions and everything that happened in the campaign. So, this allows you to see where you made progress and where you failed. You can use this data to make the next campaign better. You can achieve this with the help of tools like Google Analytics.
Conclusion
This is how digital marketing works in India. To excel in the Indian digital marketing industry, you need to become an expert. We can help you do just that. Enrol in our Digital Marketing course to become an Internet Wizard. Also, this course by Jaksh Institute is the Best Digital Marketing Course in Pune.
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