What is the difference between Digital Marketing and Traditional Marketing? Be it with ideologies or technologies, we all know there is an existence of a generation gap in all things. And so is the case with Marketing. Marketing has evolved as the ages go by and right now, we are facing a transition from traditional marketing to digital marketing. As the age of the internet comes to its full shape, digital marketing is likely to take over as the main marketing done by businesses. How is it different from Traditional Marketing? Let’s take a look at the key differences between Traditional Marketing and Digital Marketing.
Change in the preference by businesses
Since the past decade, traditional marketing techniques like TV advertising, print advertising, billboards, etc. are on the decline as more and more businesses look towards Digital Marketing. The decline is apparent and fast.
Cost differences
Advertising on Digital Platforms like search engines and social media is significantly cheaper and cost-effective as compared to the traditional mediums for advertising like newspapers and television. The return on investment is almost incomparable and Digital Marketing wipes the floor when faced with traditional marketing. What’s more, is that Digital Marketing can also be free of cost if you do not wish to use advertising.
Measurement of success
The success of Digital Marketing happens to be entirely measurable and traceable. You can trace each conversion back to the search results. This can be done with the help of platforms like Google Analytics. Traditional media is not traceable and success exists without having the ability to be measured.
Availability for everyone
Literally, anyone can access and implement Digital Marketing. There is no such thing as time slots or ad spaces on the internet to block it for limited users. It has unlimited access for everyone.
Targeted and Interactive
Digital Marketing can be used to specifically target people who are likely to be customers or people interested in your brand. Traditional marketing caters to a general audience and is you can not target specific types of people. Digital Marketing is also highly interactive as you can directly engage and interact with your customers or audience.
Future of Marketing
After all that we discussed, it becomes somewhat guaranteed that Digital Marketing is the Future of Marketing. It has a much higher return on your investment which allows for even more to be invested. It is much more effective than traditional marketing and it is also verifiable. Traditional marketing still has a few advantages but in the long run, it will be taken over entirely.
Conclusion
So that is what is the difference between Digital Marketing and Traditional Marketing. Both of them have pros and cons but, the future is likely going to be Digital. If you want your future to cope-up with Digital Marketing, Check out the Digital Marketing Course by Jaksh Institute. It is the best course for Digital Marketing in Pune.
