One of the most essential things in today’s business world is having a website. If you don’t have one, your Digital Marketing Efforts can not be focussed on one thing. A website also acts as the first proper handshake between a random visitor and a business. If that handshake has a great grip, shake and confidence, the random visitor is likely to stay. So, it’s important to focus on Website Planning And Creation.
By the end of this guide, you will be able to successfully make a website on your own.
Website Planning (1st Stage)
This is the first stage of website planning and creation.
You need to make a solid plan for the resources you’ll need and how you need to use them.
You also need to start from scratch and understand how it all needs to happen. So, here are the steps for the first stage of website planning and creation.
Step 1: Choose a Domain Name
Choosing a domain name for your website is the first step. You need to know what to call it and how others will call it.
You can choose available domain names with ‘.com’, ‘.co.in’, ‘.org’, etc. extensions.
Godaddy.com is one of the best places you can get your domain from.
You can also get it from private sellers or resellers at different rates.
Step 2: Choose a Hosting Platform
A common way to understand websites is to compare them to actual places. So, your domain name becomes an address for the website and a hosting platform is the land area for it.
Web-Hosting services offer different packages depending on your needs and traffic handling capabilities.
You should also choose hosting packages that include add-ons like SSL certificates or even free domains for a year.
You can choose yearly or monthly plans from different hosting platforms like Hostinger, Hostgator, etc.
Step 3: Identifying The Purpose Behind Website Planning And Creation
This is a crucial step. You need to know why you want to make a website. What is the purpose behind it and what are your goals?
So, your goal can be to reach new audiences, get more customers, have a passive income, etc.
This is also important because there are different things you need to do, to get what you need to get.
Step 4: Planning Out The Content And Keyword Research
Content is crucial for a website. So, you need to plan the content for your website depending on a few factors.
It should also keep the target audience and your brand’s niche in mind before creating the content.
Moreover, your content also needs a structure. So, you can put different categories or menus for better navigation of the structure.
Another important part of this step is Keyword Research. Finding out the right keywords will allow you to target the right kind of audience. You will also be able to rank for those specific keywords.
Website Creation (2nd Stage)
This is the stage of actually implementing your Website Planning and Creation strategy.
Step 5: Choose A CMS And Add Your Website On It.
Content Management Systems let you make changes to your website directly from the domain instead of that on the server. You can use CMS platforms like WordPress, Joomla, Drupal, etc. for Managing your content.
You can also add different themes and plugins to make the website look and function the way you want it.
Step 6: Adding Content And Publishing
Now, your website is made and shaped to your liking. So, it’s time to start transforming it to attract readers and visitors.
Create a sitemap/structure for the pillar content and write it. You should also consider adding a blog section for updates and articles to work under the structure.
Step 7: Setting Up Google Search Console And Integrating Google Analytics
The last step in the Website Planning and Creation Strategy is setting up the Google Search Console.
It’s an important process for performing Search Engine Optimization to get a decent rank on the search engine.
Moreover, you can integrate Google Analytics to analyze all the traffic on your website and other things.
Conclusion
After following all of these steps, you can successfully make your own functioning website. Once you make it, you can start promoting and implementing other Digital Marketing Strategies.
Digital Marketing as a whole is an extremely growing field. There is much more to it in addition to Website Planning & Creation. SEO, SEM, Social Media, Content Marketing, Analytics, Advertising, Email Marketing, and much more. There also hundreds of tools in Digital marketing you can use for different purposes.
Jaksh has the perfect Digital Marketing Master Course for that. You can learn over 30+ Modules in complete detail, starting From Digital Marketing Fundamentals and including Website Planning & Creation. We also provide interview skills training and resume building sessions. Additionally, Our students are guaranteed to get a job after the completion of the course. So, you get to kickstart your career as soon as you want. As another token of appreciation, we provide lifetime support to our students for any career-related guidance and counselling.
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