If you’re asking “How do I start working as a freelancer in digital marketing?” This is the guide made for you.
Freelancing is a type of self-employment work in which you independently work for different types of companies and organizations. It is a great alternative to regular jobs as you are your own boss, you can work whenever you want however you want. The only thing you need to worry about is getting clients and providing your work within a sufficient amount of time. There are also some cons of freelancing like the instability, risk of not getting paid, difficulty in getting clients, and very tough competition with a crowded market filled with freelancers.
As a freelancing digital marketer, you will help businesses promote their brands, products, and services on the internet. You will be responsible to target customers, increase traffic on your client’s website and help them with conversions. All of these might or might not be a part of the services you provide but that is the gist of freelance digital marketing. Following are the services you can provide as a freelance digital marketer:
Content Writing
Write SEO-friendly blogs and articles for client’s websites to target audiences and drive traffic to their websites.
SEO/SEM
Optimize the client’s website to rank higher on search engines and drive organic traffic to their website using best SEO practices and techniques. Perform SEM for their website to increase visibility using paid methods like PPC advertising, Google Adwords, etc.
Social Media Marketing
Create, publish and manage content on client’s social media profiles and handle their accounts to engage with their audience, grow their audience and promote their brand and products.
Full Service
Full digital marketing service includes creating content, publishing content, performing SEO, implementing paid form, handling social media and many other things.
These are the services you may provide your clients. Now let’s take a look at things you need to know and how to start freelancing.
Understanding the risks
Freelancing is difficult. It is a very difficult career path and much more unstable than a job. Your earnings will most likely vary a lot depending upon the clients. There is also a huge possibility of being underpaid or not being paid at all. You will have the responsibility of handling the clients yourself and that will invite a lot of stress as well. However, don’t be scared. This is all just a part of your job and you will likely get used to dealing with everything properly in time.
Identify your skills
What are you planning to provide as a skill, what services you want to offer and what is your skillset. This will also narrow down the types of clients you will approach and the type of work you will approach for.
Develop an online presence and a personal brand
Once you know your specific skillset, shape your online presence around it to complement your work. Create a website and have social media accounts. Additionally, post good quality content and perform all processes properly to give out a great impression to your prospects.
Start looking for clients
After you have to build a great online presence and website, you can start contacting prospects and approaching clients to get work. You can create an account of different freelancing sites like freelancer, Upwork, Fiverr, etc. where there are millions of clients in different fields. Also, you will be competing with a lot of people so make sure you have a decent trustworthy profile. Alternatively, you can search for clients on job sites. You can also create a LinkedIn profile and use it for contacting businesses and managers.
Fix your charges and rates
You should fix your charges depending on different factors. Like the general rate on the market and the type of work. You can charge on the basis of hourly-rate, project-based or retainer models where you will provide work for a longer period of time. Make sure you have written agreements on emails to act as proof in case of mishappenings. You should also consider fixing a payment policy and method to avoid fraud. You can also ask the clients for a fixed amount or percentage of charge upfront. Moreover, the remaining after work. This is to get assurance for your complete payment.
Conclusion
Now you have an answer for “How do I start working as a freelancer in digital marketing?”. Also, If you want to learn how to become a great Digital Marketing Freelancer, we can help you. Jaksh Institute offers the Best Digital Marketing Training in Pune. We will also help you acquire your first ever client.
