Digital Marketing Course In Pune
The Digital Marketing Course In Pune by Jaksh Digital Marketing Institute In Pune is the best way to launch your career in 2021.
In this Digital Marketing course, you’ll get to learn everything there is to learn about Digital Marketing. You will be supported by our expert faculty with more than 11 years of experience.
We also implement a practical methodology for you to get actual experience working on projects. We have years of experience working with young minds and guiding them to a successful career path.
Our classrooms are filled with small batches only to ensure individual attention and personal care. We believe in self-learning and providing excellent guidance to help you stand on your own feet.
Our program will give you guaranteed placement with up to Rs. 3LPA as your starting salary. Additionally, it’s not just that much. We will always be your career guides and mentors with lifetime support for anything you need us for.
Read along to make the most informed decision of your professional life.
What is Digital Marketing
Students and businesses all around the world are catching on to Digital Marketing. It’s the use of the internet for marketing your brand.
You can convey the message you want to the people you want in a way that you want. Moreover, digital marketing utilizes multiple techniques across different platforms to achieve different goals. These goals could be spreading brand awareness. Generating leads to have an increase in sales and revenue. Connecting with your customers to build a good community, etc.
The major components of Digital Marketing are Search Engine Optimization, Content Marketing, Website Planning & Creation, Social Media Marketing, Email Marketing, Advertising & Analytics.
Learning Digital Marketing is one of the most important skills for professionals from all domains. As it is the key to growing any business in the modern age.
There is no specific are where Digital Marketing can’t be used. Moreover, it is extremely versatile and broad enough to have something for everyone.
Why A Digital Marketing Course
A Digital Marketing Course is meant to help you learn all the key concepts and process in Digital Marketing. You also get to learn how to use different tools for different purposes.
A course is an industry-standard requirement to determine the skills of a candidate for a Digital Marketing Job. So, most companies and agencies prefer certified candidates as they don’t need additional training.
A course can also help you transition into Digital Marketing from other job profiles seamlessly. Also, certifications can boost your profiles and make you stand out from the competition.
One of the biggest advantages of a Digital Marketing Course over Self-learning is that you get the benefit of complete syllabus. So, you don’t have to waste your time on finding the most relevant things.
The syllabus also follows a proper progression to make the learning process efficient and easier. It’s also a lot cheaper than any Degree programs that may or may not provide equivalent value.
A Digital Marketing Course In Pune at Jaksh follows a proper training system that is elaborate and still easier and faster than a degree program.
What Are The Benefits Of The Digital Marketing Course In Pune At Jaksh
A Natural Learning Curve For All
Our course follows a specific chronological order. We go from basics to advanced topics in a natural flow. So, even if you are an absolute beginner, you can follow along easily. This is also great for students with a little bit of knowledge to solidify the foundation.
Practically Taught Subjects
You’ll need to bring your laptops from day one. As the course immediately starts from a practical mode of learning. This is done to ensure you don’t just learn but also practise the modules. This pattern can be seen throughout the course and you’ll be Job/Project ready from the beginning.
Access To Professional Tools And A Demo Website
We allow our students to try some of the best industry tools used by all major companies. So, you can be ready to use these tools to make your ideas come to life. We also have our own dedicated demo website that is solely used to learn the concepts and practise them.
Live Projects And Assignment
Jaksh Media is our in-house Digital Marketing Agency. Our students get to actively participate in our company projects and work under our supervision. This helps you understand the complexity of working in an actual Job/Agency-like environment.
Special Workshops For Free
We have additional workshops like the resume-building workshop and interview preparation & soft skills training. For the students of our Digital Marketing Course In Pune, we include these additional workshops for no added cost. This means you get expert guidance on making the best resumes and always performing well in interviews.
Individual One-On-One Mentorship
Our students get the benefit of commanding the Individual attention of the mentor. They are always available to solve your doubts or do career counselling with you. Smaller batches also help you make lasting connections and build a strong network.
Guaranteed Placement
We offer 100% guaranteed placement to our students to kickstart their careers and help them get their dream job. We also help you get your first Digital Marketing Job in the role of your preference.
Lifetime Support
We believe that our students are like family. Even after the completion of the course, you are always welcome to visit us for any help or career-related advice. Once you become a student of Jaksh, we will support you forever.
Who Can Learn From The Digital Marketing Course In Pune
Digital Marketing is a modern career industry. It also evolved along with the internet. So, what qualities and skills do you need for Digital marketing? Anyone and Everyone can learn Digital marketing from any kind of background. There is also no specific requirement of a skill set for it. Let’s be specific and discuss who should do Digital marketing.
Students
Students and college-goers can learn Digital Marketing regardless of their degrees or fields. They can also learn it side-by-side along with their college tuition. Moreover, they can learn it not just to make a career out of it, but to enhance their corporate skills and get an advantage over their colleagues. Students can also generate passive income before they even graduate with the help of blogging and freelancing.
Working Professionals
Employees and working professionals in any industry can learn Digital marketing to make a career transition. Digital marketing Jobs pay a lot more than many other roles. So, a career transition is a good thing in any stage of their careers. Also, working professionals in the Digital marketing industry can enrol for our Digital Marketing Course In Pune to upskill and go for higher roles.
Entrepreneurs & Business Owners
As we have already discussed, Digital marketing is one of the most important things for all businesses in our current market. Entrepreneurs can learn Digital marketing to massively increase their sales and promote their business themselves. You also don’t need any inhouse team if you can do it yourself.
Housewives & Moms
Many women tend to leave their jobs after having a baby because they can’t commit to a 9-5 job. But, Digital marketing can be done from home as a job and on freelancing terms as well. You can also learn Digital Marketing to make your own blog, YouTube or social media a source of income.
Do You Need To Have Any Specific Skills For The Digital Marketing Course In Pune?
Digital Marketing is a broad field with multiple career options in it. So, there are a few skills you need to have to get specific Jobs. However, these skills are not necessarily needed in other fields.
Understanding of IOT
IOT is the internet of all things. Digital Marketing is all about working on the internet. So, you need to understand how the internet world works. You also need to know what things can and can’t be done on the internet.
There is an enormous amount of content and things on the internet. So, you have to be able to find out the content you need to work on and things you need to do.
Digital Marketing also utilizes several aspects of the internet in completely different contexts. Hence, your strategy should effectively interrelate everything properly.
Communication
Sadly, Digital Marketing is tough for introverts. You must have great communication skills to survive or thrive in this industry. The entire Digital Marketing model heavily relies on communication. Therefore, you need to communicate internally at an organizational level. And, externally with your audience as well.
Miscommunication may lead to serious backlashes and problems for you and the company you work for. On the other hand, good communication has the potential to bring out the best ideas to the table from everyone. So, it’s not just better to have good communication, but essential.
Management
Now, management isn’t necessarily required for all Digital Marketing roles. However, in this profession, you’ll likely have multiple tasks which may be completely unrelated. So, you need to be able to manage your tasks and routine properly. Moreover, if you’re in a managerial role, it is absolutely necessary for you to have management skills. You will have an entire team or multiple teams working under you. So, you need to handle the responsibility carefully.
Management qualities will also play a great role in your career progression. If you can properly handle corporate interactions and manage yourself well, it will be recognized by others.
Working Under Pressure
This trait is massively overlooked in a lot of different industries. But, that is not the case in Digital Marketing. Here, you will have constant pressure to meet the deadlines while also maintaining the quality of the work.
So, you need to be able to work under pressure. Most Digital Marketing companies get constant pressure from the clients to make changes to a strategy or give them results.
Moreover, there are also many clients who can ask for a crazy amount of changes. So, you need to cater to that.
Researching
As a professional Digital Marketer, you will need to do a lot of research in a lot of different aspects.
To start with, you’ll need to do research about the company you work for and how they want the work done. Next, you need to do research about the content and all the metrics related to it. Lastly, you’ll have to do a lot of research about your competitors.
All of that is essential for any strategy to work. So, if you implement a strategy, it has to be well researched and planned. Furthermore, if you don’t do research, there is a high chance of failure or less than optimum use of the practice.
Technological Knowledge
Digital Marketing needs the support of technology. After all, there is no Digital marketing without it. You need to use computers and mobile phones to operate. There are also multiple software you’ll be using that require technology.
Unlike some of the traditional marketing, Digital Marketing can’t be done on typewriters or with microphones. So, you need at least a basic understanding of computers and mobile phones to start with.
Common Misconceptions Of The Required Skills For The Digital Marketing Course In Pune
Many people are still not totally aware of Digital Marketing. So, it’s common to have a few misconceptions surrounding Digital Marketing. Here are a few misconceptions that are far from the truth:
- Digital Marketing Needs Coding. There is absolutely no need for coding in Digital Marketing. Moreover, it can help you in web designing and SEO. However, there is no absolute requirement for it to take up the Digital Marketing Course In Pune.
- You Need An MBA Degree For It. Management skills are great for Digital Marketing. But, you don’t need an MBA to validate your skills. It is also not required that you need to do an MBA to get managerial roles. So, you can have a great career without an MBA too!
- You Need To Be Graduate Or Above. To learn Digital Marketing, there is no degree required. So, you can learn Digital Marketing even if you are a drop out or student.
- You Need To Be From The IT Industry. Digital Marketing and IT are completely different sectors. IT companies and Digital Marketing companies are commonly confused with each other as Digital Marketing is a technology-based field. However, it is not a part of IT.
- Digital Marketing Is Very Tough. With proper training and practice, nothing is tough. Same is the case for Digital Marketing. Additionally, we at Jaksh ensure that you easily grasp everything. So, our title of the Best Digital Marketing Institute In Pune is justified.
Syllabus For Our Digital Marketing Course In Pune
Our Digital Marketing Course consists of 25 Modules and 5 Advanced Levels. A total of 30 modules that will teach you everything there is in Digital Marketing. Here’s a list of these modules and how we will teach you all of them.
25 Modules
Module 1: Digital Marketing Fundamentals
Digital Marketing Fundamentals will introduce you to all the different concepts and the Digital Marketing Process. We will explain all the components in detail and tell you why they are used and how they work together. This will be an introductory session to the rest of the course.
Module 2: Website Planning & Creation
Website Planning & Creation is one of the most basic and important tasks in Digital Marketing. It’s where all your Digital Marketing Efforts start. The website Planning & Creation module is all about making a website of your own. You will learn what domain name and hosting means and how to get it. You will also learn about Content Management Systems like WordPress, Joomla, Drupal, etc. We will teach and assign you to create your own websites using WordPress and Elementor Page Builder. By the end of this module, you will be able to make a fully functioning website of your own.
Module 3: Graphic Design For Digital Marketers
Graphic Designing is used in Digital Marketing to add visual elements to make content attractive. Graphic Design also helps in conveying the message in a creative and efficient manner. The Graphic Design module will introduce you to graphic designing in Digital Marketing. You will also learn why it’s used and where you need to use it. We will introduce you to designing software like Canva and Crello. You will be assigned to make creatives or designs on topics of your choice. By the end of this module, you’ll learn how to make unique creative designs for Logos, social media or anything else.
Module 4: Search Engine Optimization
Search Engine Optimization is the Optimization of your website to rank on Search Engine Result Pages. It is also considered one of the most important things in Digital Marketing. The Search Engine Optimization module will introduce you to Search Engines and Search Engine Marketing. You will learn what SEO is and why it’s important in the Digital Marketing strategy. We will introduce you to different SEO practices and software like Ahrefs, SEMRush, Yoast SEO, etc. You will be assigned to perform keyword research, competitor analysis and on-page optimization using Yoast SEO. By the end of this module, you will be able to understand and perform SEO on your website pages.
Module 5: Local SEO & Google My Business
Local SEO allows you to target your local audience and focus your attention on the local market. It is also great to target the buyers who are most likely to convert. So, this makes local SEO great for Lead Generation. The Local SEO module will be an extension of the previous module and will introduce you to Local SEO. You will learn the importance of Local SEO for local businesses and how to perform it. We will introduce you to the Google My Business tool and how it used to optimize your online presence to rank higher locally. By the end of this module, you will be able to register your brand on GMB and use it for local optimization.
Module 6: Blackhat SEO & PBN Network
Black-hat SEO is the use of malicious and unethical practices to boost your SEO rankings. It’s also a great way to get immediate rankings and end-up penalizing your website for it to never rank again. The Blackhat SEO module will introduce you to Blackhat SEO and Private Blog Networks. This module is only meant to give you an understanding of what Blackhat SEO is and why you should never get into it. We will explain the malicious practices and the problems you can face after you do them. By the end of this module, you will understand what you should avoid doing in SEO.
Module 7: Google Search Console
Google Search Console is used to let Google know that your website exists. GSC crawls and indexes your website to show on the search results page. This module will introduce you to Google Search Console. You’ll learn what GSC is and how to use it for submitting your webpages to Google for crawling and indexing. We will teach you why it’s done and how it impacts your website. By the end of this module, you will be able to submit your blogs and pages to GSC and track your performance on SERPs.
Module 8: Google Analytics
Google Analytics is used to measure, track and analyze the traffic on your website. It also provides various metrics that you need to know and understand to grow your website. This module will introduce you to Google Analytics. You will learn what it is and what it does for you. We will teach you how you can analyze your web traffic to help you make the necessary changes to maximise it. You will also learn how to integrate Google Analytics to Google Search Console. By the end of this module, you will be able to understand analyze your website traffic using Google Analytics.
Module 9: Google Ads
Google Ads is the tool by Google to place ads on the Google Search Engine. It also allows you to effectively target the viewers depending on multiple factors. This module will introduce you to Google Adwords. You will learn how to effectively publish Ads on Google and how to target your audience properly. We will also teach you how to use keywords and negative keywords to only display your ads to the people you want to. By the end of this module, you’ll be able to run PPC and Display Ads.
Module 10: Bing Ads
Bing Ads are a great option to try different things to do as a supplement for other things. Bing Ads are PPC Ads shown on the Bing browser and Yahoo Search Engines. This module will introduce you to Bing Ads and how you can use them. We will teach you how it is different from Google Ads. By the end of this module, you’ll be able to run Ads on the Bing browser.
Module 11: Facebook Marketing
Facebook is a great platform to engage with your audience. It’s also the most popular Social Media Platform with the most active users. This module will introduce you to social media marketing on different platforms. You will learn how to use Facebook for Social Media Marketing. We will assign you to create business profiles on Facebook and manage them. By the end of this module, you will learn how to set up a Facebook Business Profile and how to use it for marketing.
Module 12: Instagram Marketing
Instagram is the most popular social media platform for younger audiences. Mastering Instagram marketing is also an extremely important thing for brands. This module will introduce you to Instagram Marketing and how it’s done. You will learn different aspects of marketing and promotion on Instagram. We will assign you to create your own pages, post content and use it to grow your Instagram Page. By the end of this module, you will be able to successfully launch your Instagram Page and use it to promote your brand.
Module 13: Quora Marketing
Quora is a public Q&A platform used by millions of people. Quora can be used to solve problems of your target audience and also promote your brand. This module will introduce you to the platform Quora. We will teach you how you can use Quora to answer your target audiences’ questions and promote your brand along with it. By the end of this module, You’ll be able to use Quora to drive traffic to your website.
Module 14: Email Marketing
Email Marketing is the use of email lists to convey personalized messages directly and promote your brand. Email Marketing allows direct communication which allows you to cut through the noise. This module will introduce you to Email Marketing. You’ll learn how to create and grow email lists and why they are important. We will teach you the best ways of performing Email Marketing and introduce you to tools like Mail Chimp. By the end of this module, you’ll be able to grow your email list and increase traffic on your website and generate more leads.
Module 15: WhatsApp & SMS Marketing
WhatsApp messaging is popular among all different types of people. You can also use WhatsApp for marketing using groups. This module will introduce you to WhatsApp and SMS Marketing. You’ll learn how to use the power of messaging apps to make groups and promote your business. By the end of this module, you’ll be able to grow your WhatsApp groups and use messages for various purposes.
Module 16: Affiliate Marketing
Affiliate Marketing is a performance-based reward system offered by a business to multiple individual marketers. This module will introduce you to Affiliate Marketing. You’ll learn what it is and how you can use it on your blogs. We’ll teach you how to apply for Affiliate programs and what the requirements are. By the end of this module, you’ll be able to start Affiliate Marketing on your blogs to earn money.
Module 17: Blogging Adsense
Blogging Adsense allows you to place ads on your blog and website if you are eligible for it. This module will introduce you to Adsense for blogging. You’ll learn how to put ads on your blog and how it works. We will also teach you how to blog. By the end of this module, you will also be able to start earning money from your blogs through Google Adsense.
Module 18: E-commerce Marketing
E-commerce Marketing is running an online store for multiple products. Users can buy the offered products and complete payments online. This module will introduce you to E-commerce marketing. You will learn how to create and manage e-commerce websites and businesses. We will also introduce you to tools like woo-commerce. By the end of this module, you’ll be able to create your own e-commerce website and operate it for your business.
Module 19: LinkedIn Marketing
LinkedIn is a social media platform specifically designed to connect professionals and corporates from different industries. People use LinkedIn for professional uses like applying and posting jobs, connecting to their teammates and colleagues and much more. This module will introduce you to LinkedIn Marketing. You will also learn how to use LinkedIn to make professional connections and establish a presence that helps you demonstrate your skills. We also teach you how to use LinkedIn to promote your business. By the end of this module, you will be able to use LinkedIn for promotion and be able to run ads on LinkedIn.
Module 20: AppStore Marketing
Appstore marketing is optimizing and ranking your app on Google Play Store and AppStore. This module will introduce you to AppStore Marketing. You will also learn how to perform AppStore Optimization and make your app rank higher on AppStore. We also teach you how to make changes on the App to ensure the best ASO practices happen.
5 Advanced Levels
Content Marketing - Guest Posting & Outreach Linking
Content Marketing is using content for promoting and marketing your brand. In Content Marketing, you can learn how to start guest posting and outreach linking. This advanced-level will introduce you to what these are and how they’re beneficial for your business. You will learn how to approach other bloggers and websites to get backlinks for your website.
Lead Generation Using Facebook
Lead Generation is one of the primary goals in Digital Marketing. Facebook is one of the best social media platforms for lead generation. This advanced-level will introduce you to a completely different side of Facebook which can be used for lead generation. By the end of this level, you will also learn how to use Facebook groups for generating leads and connecting to different audiences for more prospects and conversions.
Social Media Strategy & Management
Social Media Strategy & Management level will teach you how to plan and implement different strategies for Social Media Marketing. You will also learn how to use different social media platforms in conjunction and manage all of them effortlessly. Moreover, we will introduce you to tools like Buffer for automation and better management of all channels.
Digital Marketing Competitor Analysis Using SEMRush
In Digital Marketing, there is too much competition. So, to get ahead of that competition, you need to learn how they’re doing everything and how you can beat them. This is called competitor analysis. This advanced-level will introduce you to competitor analysis using the tool SEMRush. You will also learn how to analyze your competitor’s traffic and other metrics. Moreover, we will teach you how to strategize your efforts to defeat them.
Digital Marketing Proposals, Marketing Plans & Advanced Tools
This advanced-level is specifically designed for freelancers and agencies. You will learn how to make proper proposals that will guarantee you land the gig. You also learn how to make marketing plans that will succeed. We will further introduce you to some advanced tools and teach you how to use them.
Teaching methods at Jaksh - The Best Digital marketing Training Institute in Pune
We at jaksh believe that teaching is one of the most important professions in the world. We feel proud to have been the teacher for hundreds and thousands of young minds.
Throughout our lifetime, we have built a strong foundation and belief system for teaching. We also give teaching our priority and make our students ready for illustrious futures.
Following are some of the teaching methods we follow in our Digital Marketing Course In Pune.
Syllabus Implementation
A syllabus for any course is a roadmap for the entire training and learning process. So, it has to act as a great foundation for the students.
Our Digital Marketing Syllabus is created with the purpose of keeping all relevant topics related to Digital marketing. There is a specific contextual place and order for all the modules and levels.
Also, we keep the syllabus updated with all the latest modules and Digital Marketing trends. So, you can have an industry-standard syllabus for your Digital Marketing Course In Pune at Jaksh.
Course Overview
Our teaching process begins with an overview of all the things you would be learning in the course. We contextualize all the contents and modules to explain why it is a part of the Digital marketing Course.
You’ll also understand how the modules connect to each other to complete the entire Digital Marketing Process. A Course Overview is an important part of the teaching process. In its absence, you can’t keep a track of what goes on. It lets you plan the learning curve and the most natural flow for it.
Keeping In Mind The Takeaways of the Digital marketing Course In Pune
You enrol for a course to get as much knowledge and experience as you can right? That is exactly why we focus on providing maximum value to your learning experience.
The teaching method focuses heavily on delivering the objectives you need to fulfil. And, the outcomes you want to get. Each module focuses on expanding your knowledge and skills as much as it can.
Group Discussions
We allow you to participate in the teaching process. As you may already know, learning mutually is much more effective and enjoyable. So, we keep our batches small and interactive for everyone to get a chance to speak.
We all learn together and teach together. After all, there is something we all can learn from each other. In the group discussions, we focus on learning how to strategize and work as a team to find out solutions.
Implementation Of Case Studies
Digital Marketing as a field has countless possibilities. There are many individuals and organizations who practice Digital Marketing. So, you can always analyze how they do it, what worked for them and what didn’t.
These case studies bring maturity to the course and introduce you to the real world of Digital Marketing.
Software Integration
Digital Marketing can only be learned with a practical approach. You need to put all the theory into action in Digital Marketing. So, you can test your knowledge and skills in a meaningful way which also helps you learn with experience.
This practical approach starts from day one of our Digital Marketing Course In Pune to immediately pick up the pace. Also, when we say software, it’s not just one or two. We implement over 30 different software and tools in our practical training.
Tools Introduced In Digital Marketing Course In Pune
We have incorporated more than 30 tools in our Digital Marketing Course In Pune to help you learn everything you need.
Website Creation & Design
WordPress is the best Content Management System to Manage any website. It is also great for making your website look and function exactly how you want it to.
Elementor Page Builder is a web design tool used to design web pages, sidebars, headers and footers. You can also add different sections on the page to your liking.
Astra themes offers different ready-made website themes for you to directly pick for your website. It also supports elementor page builder so you can customize the themes.
Hostgator is one of the best Web-hosting and Domain providers. We will teach you how to buy their services and have your very own website. You will also learn how to manage your website using the Cpanel.
Search Engine Optimization
Google Search Console is an essential for SEO. You can use GSC to submit your website to Google for crawling and indexing your website. It can also be integrated with Google Analytics to track the performance of your website on SERPs.
SEMRush is one of the most popular SEO tools used for analyzing your website or the competitors’ SEO. You can also check the best performing pages or posts. Moreover, you can analyze your competitors backlink profile and see how they have done their SEO.
Moz is also another great SEO tool with many different offerings for all SEO practices. You can strengthen your SEO to get more traffic, improve your SERP rankings. Moreover, you can perform SIte Audits to check the performance of your SEO.
Ubersuggest is an SEO tool you can use for numerous tasks. You can do complete keyword research and keyword analysis. It also provides site audit tools and backlink analysis. Additionally, you can check which websites are ranking for different keywords.
Yoast SEO is an On-page SEO tool/plugin for WordPress. It is a great tool to perform on-page SEO on your blog posts and web-pages. It also shows your readability analysis. Moreover, you can directly make changes to the meta title, description and the slug of the page.
Social Media Management
Buffer is one of the best Social Media Management tools for scheduling posts for different channels. On the free version, you can manage 3 channels per account for either 3 of Instagram, Facebook, Twitter and LinkedIn. Also, the premium access allows management of pinterest and added features like first comment and a larger schedule calendar.
Hootsuite is a Social media scheduling tool used by many Digital Marketers. It is one of the easiest and the most productive tools for social media management. You can also manage scheduling for WordPress, YouTube, Instagram, Facebook and much more.
Zoho Social is a versatile tool for social media management. You can schedule multiple posts and also create custom stat reports. Additionally, you can monitor all the ongoing campaigns on your social media.
Design Tools
Canva is one of the easiest and most famous tools for designing. You can design for almost anything you can think of. Also, you can choose custom dimensions of your choice. So, you can make creatives for social media, infographics, thumbnails, Logos and much more. There are also thousands of templates you can choose from. If that isn’t enough, you can add music, videos, photos and even animation to your design.
Filmora is a video editing tool for creating and editing high quality videos. It supports 4k resolution and you can also use different video and audio functions in it.
Adobe Spark is a free design tool used by graphic designers. It also offers different templates and themes for making wonderful designs.
Crello is an alternative for Canva and offers very similar functions. It also has many modern design templates and few advanced features for adjusting elements in the design.
Running and Managing Ads
Google Adwords is a tool by Google which allows you to run paid ads for your website on the google search engine. You can target specific audiences depending on different factors. You can also keep spending caps to avoid going overboard.
Facebook Ads Manager lets you create and manage Facebook ads on Desktop and Mobile. It lets you manage your ad campaigns. You can also get reports for all the ads and get all the metrics you want.
Adhawk is an Ad Campaign managing application that lets you track your spending, gives you reports and also lets you optimize your Ads. It can also be used for Google Ads and Facebook Ads as well.
Analytics
Google Analytics is the most powerful web analysis tool. You can integrate it with your website to measure, track and analyze the traffic of your website. It also shows you how the visitor behaves on your website and issues regarding the traffic on your website.
Google Data Studio is a simple and feature-packed analytics tool. You can use it for easy reports, data stories, data connectors, and simple graphs as well.
Facebook Analytics is used to get insights of all your Page activities and metrics on Facebook. It also provides personalization options and customer-centric suggestions for your page.
Research
Google Trends is a tool used by many marketers to find out the best ongoing trends in the market. It also offers country-based trend research and research for YouTube as well.
AlsoAsked is an online tool used by content strategists to get ideas for content. You can get multiple topics and questions surrounding any hero topic as well. It also provides country-based research for the most relevant content.
Buzzsumo is a market research tool. You can use it to get all kinds of data for any keyword. It also shows you the competition for that and data related to social sharing of that keyword.
Project management
Evernote is an application that lets you plan and organize your strategies. It is also great for multiple device use because of the great synchronizing feature. You can plan workflows and maintain a schedule to keep a track of your activities as well.
Slack is a software used by many Digital marketing agencies with multiple employees. It allows you to communicate and share files on-the-go. It is also one of the simplest and easiest tools used by major agencies.
Content Writing
Grammarly is a great tool for content writers. It corrects any grammatical mistake your copy has. You can also get the premium version to get suggestions for improving copy for better readability and engagement.
SmallSEOTools is an online software that lets you check the plagiarism of your content. It’s an important tool for content strategists and editors to see if the content is genuine or not.
Keywordtool.io is an online tool that lets you find out the best hashtags for select keywords. You can also search keywords for different platforms to get the most relevant data.
Upcoming batches
| Mode | Dates | Days | Timings |
|---|---|---|---|
| Offline | 15th March 2021 | Monday – Thursday | 11AM – 12.30PM |
| Online | 22nd March 2021 | Monday – Friday | 7PM – 8.30PM |
| Offline | 22nd March 2021 | Monday – Thursday | 11AM – 12.30PM |
| Offline | 29th March 2021 | Monday – Thursday | 11AM – 12.30PM |
| Offline | 5th April 2021 | Monday – Thursday | 11AM – 12.30PM |
Life After Jaksh Digital Marketing Institute In Pune
Our students are like our family members. Through the years, we have had amazing students and alumni who have gone on to do great things. Just like them, you will also get to do meaningful things on the internet. Here are some things you can do after finishing our Digital Marketing Course In Pune:
A Digital Marketing Job After The Digital Marketing Course In Pune
Digital marketing is used by people to grow their businesses. It also helps them communicate effectively with clients thus helping them sell their products and services.
Due to the rise of digital marketing, the number of job openings has also increased rapidly. Moreover, the benefits of digital marketing are insurmountable.
Similar to the branches of a tree digital marketing has various branches of its own in terms of career path. They have been discussed below:
Digital Marketing Executive
A Digital Marketing executive is the one who knows and everything when it comes to digital marketing. They also have to be an all-rounder and must be able to do everything from Marketing to making and implementing strategies. He should know each and everything when it comes to digital marketing
The average salary of a Digital Marketing Executive is Rs. 3,00,000 per annum and the highest is Rs. 5,43,000 per annum.
SEO/SEM Executive
The SEO/SEM executive has to do all the search engine optimization practices. It is also their job to make sure that the website of the company gets maximum visibility.
They also have to analyze the competitors of the client. An SEO/SEM executive has to make sure that the SEO of a website is impeccable and provides great results.
The average salary of an SEO/SEM executive is Rs. 2,43,000 per annum and the highest is Rs. 5,00,000 per annum.
Content Writing
The content writer has to implement keyword research. It is also the writer’s responsibility to look out for topics and thus write blogs and articles on the same topic.
Thus, they create material that will be put up on the company’s website and other social media platforms. They also receive the work from a content team, depending on the organisation they are working for.
Moreover, they are given specifications as to what is required of them or what type of content the company wants. So, they have to adhere to the same and thus have to deliver what the company wants.
The required language for the marketing of a content writer must be on point from the company’s point of view. They also must have different writing styles as variety is important and just having writing skills is just not enough. Another perk of being a content writer is the possibility of work from home.
The average salary of a content writer is Rs. 3,16,000 per annum and The highest is Rs. 6,06,000 per annum.
The average salary of an SEO/SEM executive is Rs. 2,43,000 per annum and the highest is Rs. 5,00,000 per annum.
Social Media Manager
The responsibility of a social media manager is to grow the social media presence of the company. So, the presence of a company’s social media platform and growth depends entirely on the social media manager.
The promotion of the brand also depends entirely on the social media manager. Additionally, the manager has to reach out to the audience using his skill and his social media networks.
The manager also has to report to his superior authorities in an organization. Also, as trends change quickly the social media manager needs to keep up with new trends.
It is also the responsibility of the manager to create such a message that reaches people and is easy to understand and not hard to comprehend. This is the main motive of the manager.
So, to achieve this the manager has to make sure that the headline he uses is short and to the point. It also has to be structured to make it easy for the consumer to read.
The average salary of a Social Media Manager is Rs. 5,03,000 per annum and the highest is Rs. 11,21,000 per annum.
PPC Specialist
A PPC Specialist is responsible to work on the paid advertisement, campaigns and promotions. They also have to optimize online advertising campaigns. Moreover, their work revolves around paid advertisement on the internet. This is done by the specialist using Google AdWords or BingAds. So, they mainly have expertise in PPC Campaigns and the main goal of a specialist is to bring customers to the company.
The average salary is Rs. 3,72,000 per annum and the highest is Rs. 7,59,000 per annum.
Email Marketing Executive
The main responsibility of an email marketing executive is to generate leads via email. They help in creating brand awareness via email by sending out emails regarding the brand’s products. Moreover, they try engaging the customers via newsletters and nurturing customer-brand relation via email. They also ensure the design of the email is appropriate to send before sending it. Additionally, they have to make an email list of their target audience and grow it.
The average salary is Rs. 2,52,000 per annum and the highest is Rs. 3,84,000 per annum.
What Are the Different Types of Digital Marketing Agencies and What Do They Do
There are seven distinct styles of digital marketing agencies. So, the best option for you will be determined by your skills in digital marketing and the team you will hire. The seven different kinds of digital marketing agencies are described below:
What is the purpose of a Digital Marketing Agency?
One of the most crucial decisions you’ll make is how you’ll approach your online marketing. So, you have the choice of doing the ads in-house or hiring an agency to do it for you. You’ll also need a digital marketing firm for the internet.
Further, they should have experience in everything from blogs to social media to web ads.
In the virtual world, digital marketing establishes a foundation for the business. So, without the help of a digital marketing specialist, some tasks will be difficult. Like curating posts, publishing on social media, advertisement on different websites, and applying other digital marketing strategies as well.
When you work with an agency, they can take charge of creating an online image for the company. As a result, working with a digital media partner has become a must.
These are some of the benefits that investing in a digital marketing firm will have.
- You’ll be able to focus on your main company activities.
- Cost of recruiting, pay plan, office setup pricing, and other costs are all reduced as well.
- Implementation of cutting-edge technology, communications methods, and activities.
- Apply result-driven targeting strategies focused on the attitudes, desires, and interests of the intended customers.
- More solutions can be powered with a lot of imagination and fresh insights.
- Keep the digital marketing deadlines on track or ahead of schedule.
Your company’s lead generation and consumer acquisition would be supported by effective digital marketing. A digital marketing agency will also assist you in improving your company’s web footprint and increasing revenue.
Different Types Of Digital Marketing Agencies
Full-Service Digital Marketing Agency
If you’re considering an agency to offer all marketing services, you’ll need to know what a full-service digital agency is. You also need to know how it differs from specific companies.
A full-service digital marketing agency is a one-stop-shop for online marketing, content and advertising services for any business. These companies also have a wide range of web marketing options.
So, they cover everything from search engine optimization (SEO) to pay-per-click (PPC) ads and more. Moreover, Larger businesses often collaborate with full-service digital media firms.
So, they free up time for marketing and sales management, as well as leadership, to concentrate on other facets of the company. All Services Offered by a full-service Digital Marketing Agency:
- SEO/SEM
- Content Marketing
- Social Media Marketing
- Website Planning & Creation
- Advertising
- Web Analytics
- Email Marketing
- Public Relations
- Influencer Marketing
Digital Marketing Firm
In the modern world, a digital marketing agency differs from a traditional marketing agency. Like, it is typically oriented on results-based marketing.
So, their industry experience enables them to determine the brand’s requirements and formulate an approach that provides the maximum revenues.
You can also partner with other brands to increase their performance and growth online. Additionally, you’ll be able to clearly articulate the priorities and set measurable targets for their goals.
A digital marketing firm would spend a lot of time building a brand’s online presence. Also, this will manifest itself in a multitude of ways.
Moreover, the major difference between a Full-service agency and a Digital Marketing only agency is that the later doesn’t offer PR services or Influencer Marketing.
The SEO Company
Businesses should hire an SEO company to help them boost their website visibility by using search engine optimization practices. The more your content is designed for search engines like Google, the better is the ranking.
So, it is more likely to appear on the first page of search engine results. Also, these results are for different keywords and phrases related to your company or product/service offering.
One of the big benefits of an SEO firm is that it’ll definitely boost a brand’s ranking on search engines. Also, SEO experts understand what it takes to increase organic traffic to your website via search engines.
So, the SEO agency offers a variety of resources, such as On-page SEO, Local SEO & Backlink Building & auditing your website. They can also create a customised SEO approach, and apply the strategies that will help your company achieve its objectives.
Digital ad (PPC) Agency
Pay per click ads is a good option if you need a quick boost to your campaign and a quick return on investment (ROI). Moreover, with tailored PPC offerings, you can have complete control of your paying for meaningful business results.
PPC marketing is also a paying-search-model for brand recognition, product offers, and achieving immediate momentum with particular customer segments.
Also, Advertisers only pay for PPC advertisements when a customer clicks on them, hence the term “pay-per-click”.
Social Media Agency
When businesses seek assistance monitoring and creating daily content for their social media sites. Setting up social media ads on websites like Facebook and Instagram. And optimising their social media profiles, they switch to social media agencies.
Many companies lack the time or experience to do social media campaigns on their own. But, they understand the significance and relevance of social media marketing.
However, their employees are preoccupied with other activities that are more closely linked to the firm’s area of expertise. So, the company might hire a social media marketing agency that specialises in this area.
These companies also monitor their clients’ social media pages and develop and manage their social media advertising campaigns.
Moreover, by devising effective tactics, such an agency markets a company’s goods and services. These firms also maintain a brand’s presence across all social media platforms while attempting to reach the widest potential audience.
Website Agency or Website Design Agency
Whether you’re creating a new website or rebranding, you’ll want a great layout that is attractive, informative, creative and functional. A web design agency can create your website from scratch and make it business-ready as well.
They can also build an e-commerce website for an online business. Moreover, you can have a customized website for your own taste with the help of custom codes.
Digital Marketing Consultancy
Digital marketing consultancies use different digital tools to assess the most efficient means of promoting or marketing a company’s goods or services.
They also build custom digital marketing campaigns, make recommendations or changes to current strategies. Via strategy and preparation, a digital marketing specialist will assist you in growing your company.
FREELANCE DIGITAL MARKETING
Freelance digital marketing is a great concept in the 21st century. It is also a broad term that refers to the use of online marketing techniques to meet marketing goals.
Moreover, the freelance digital marketing business industry has tremendously grown after acknowledging the remote business culture.
So, it’s a way of using your digital marketing skills to deliver, serve, and assist people from the comfort of your own home.
It targets all users of electronic devices from computers to smartphones. So, to successfully engage an audience, various types of digital marketing can be used. Digital Marketing Freelancers have an opportunity to provide these services to the clients.
What are the Pros and Cons Of Digital marketing Freelance?
Digital marketers appreciate the fact that they can work for themselves. They can also travel across the globe, and avoid needless meetings while using an online conference call network.
What are the Pros Of Freelancing
- You are free to live wherever you want. So, destinations like Bali, Hong Kong, or any other dream place you want to live in.
- You’ll also be able to set your hours and be your boss.
- Spend less time and money from driving less.
- Every day, visit a new workplace. Like any coffee shop, co-working room, or even a space that resembles an office would suffice.
- Choose which clients and programmes you’ll work on.
You don’t have to respond to anyone but yourself and your customers. Also, no one is watching you or micromanaging your actions. So, you are free to do whatever you want, wherever you want.
All of the difficult decisions are also now your responsibility. You have complete power.
To summarise, the appeal of freelance marketing is that you can do things on your terms and in your style.
What are the Cons Of Freelancing
- There is no set income. But, you must crunch the numbers to ensure you are making enough.
- There are no perks provided by the company. Like, life insurance care, a 401(k), or a free gym card.
- You’re a one show accountant, editor, planner, and analyst. And, it can be exhausting at times.
- There are also distractions in every direction. So, Netflix, bed, and the food are all on the menu.
Therefore, it can be difficult to differentiate between work and personal life because you are your employer and you work from home.
So, Freelancing has both positive and negative aspects. What you need to do, is consider if you’re able to take the gamble that almost always comes with it. Professional independence comes with freelancing. But, it also comes with uncertainty and the possibility of disappointment. However, if you lose your stability in exchange for anything more aligned with your interests than a conventional work, you will have the chance to establish your identity and legacy while still achieving your professional objectives.
Types Of Freelancing Services In Digital Marketing
Content Marketing
One of the most effective indirect forms of digital marketing is content marketing. Typically, businesses promote their products, services, or branding to market themselves.
Content marketing also comprises many forms of content like blogs, videos, social media posts, e-books and many more. Marketing teams can use this to be proactive in responding to their users’ questions. So, the foundation of your digital marketing strategy should be great content.
To achieve an ideal result, you can build content around some specific keywords to grab the attention of the viewers. Content Marketing can also be used with other types of digital marketing such as SEM or SEO.
One of the most important long-term goals of digital marketing is to gain customer trust. You can also create shareable content by writing blogs, reports, or webinars etc.
The goal of content marketing is to create content that your audience wants to see to influence their purchasing decisions later on. There are three stages of the buyer’s journey:
- The buyer realises that they have a need. This is known also as the awareness stage.
- Next, the buyer decides on a course of action to meet this need. This is during the consideration stage.
- Lastly, in the decision stage, the buyer selects a product or service to fulfil that need.
So, Content marketing helps in providing context to the customers throughout these three stages.
As a freelancer, you can provide content writing services to your client. Also, some of the most popular freelancing gigs are about content writing. Specifically, writing blogs, social media copies, technical content, website content and much more. You can also provide Proofreading and editing services for the content.
Social Media Marketing
Social Media Marketing is also one of the most crucial types of digital marketing you should concentrate on. It’s all about leveraging the power of content to market your company on social media platforms.
Additionally, you can choose from a variety of social media platforms, including Facebook, Twitter, Linkedin, Instagram, and many more.
Also, achieving brand recognition is one of the most important marketing objectives of any business. This is because customers prefer to purchase products from brands they are familiar with.
Fortunately, social media makes establishing a brand simple and effective.
It’s also crucial to include social sharing buttons below each post and content so that visitors can share it. Furthermore, each social media platform has its advertising options.
The act of listening in on social conversations about specific topics is also known as social listening. It assists you in determining what is important to your target audience and identifying trends that they are following.
Among the most popular methods of social media marketing are paid Twitter and Facebook ads, hashtag campaigns, and influencer marketing. Social media also allows for real-time interaction and feedback from customers, which also allows them to respond right away.
As a freelancer, you can also offer social media services. These services can be content creation, page handling, promotions, campaign management. It can also just be increasing the number of followers and engagement on the client’s pages.
Search Engine Optimization (SEO)
Google, Bing, Yahoo, and other search engines are essentially at the hands of online companies. So, if you do SEO correctly, you can drive a lot of organic traffic to your website.
SEO’s mission is to refine content so that it appears on the first pages of a search engine results list (SERP). Keyword analysis, content design, backlink building, professional website optimization, and other strategies are all part of a successful SEO strategy.
Local SEO is also a subset of SEO that focuses on targeting small companies to their immediate neighbourhoods.
But, the most difficult aspect of SEO is keeping up with improvements in search engine algorithms and updating your approach and methodology accordingly.
Every company these days optimises their content for search engines. So, SEO is important for every website. Also, one of the reasons for its popularity is that it is a powerful inbound marketing tool. This ensures that rather than reaching out to consumers, advertisers rely on getting customers to them.
So, the customers come through search engines and these customers are more often than not, ready to buy.
SEO also enables businesses to refine their online presence to attract high-quality website traffic with a high conversion rate.
As a freelancer, you can also provide SEO services. These services can be On-page SEO, providing backlinks or complete SEO packages for a specific amount of keywords.
Search Engine Marketing (SEM)
SEM (search engine marketing) allows the promotion of brands and products on search engines. This allows the website to be visible on search results.
SEO lets advertisers rate organically with their target keywords. On the contrary, SEM is all about the website traffic from search engines through paid advertisement.
Bing Ads and Google AdWords are the two best tools for Ads. They let you buy ad space based on keywords, venue, demographics of viewers, and other details. Since search engines just display your ad to the audience you wish to reach, it is a very successful tool.
SEM also enables advertisers to position paying advertisements on the first page of search engine results. Except for an “Ad” sticker, these paying ads in Google look almost identical to organic search results.
In various cases, you’ll also have to pay for SEM results using the pay-per-click (PPC) standard. So, you’ll only be paid when someone clicks on your ad.
Search engine marketing isn’t intended to take the place of optimising search engine results sites. To push as much search traffic to their website as possible, marketers can often combine the two.
As a freelancer, you can provide PPC services to your clients. You can also create ad copies, measure the reports and manage the campaigns.
Personal Branding & Influencers
The Digital Marketing Course In Pune that we offer will do more than just train you for a career. We will also teach you how to build a personal brand and earn without doing any form of traditional job. So, what will your title be?
Benefits Of Becoming An Influencer Or Building A Personal Brand
- When you become an influencer or build a great personal brand, you don’t need to worry about a job. You can earn directly from your online presence and creating content.
- Influencers are also extremely popular and you can be sure that you will be recognized often.
- Building a personal brand that stands out will be great even if you plan to have a career in Digital marketing. This is because a great personal brand is like a certification that you can show to prove your skills.
- Influencer market is a huge business. So, if you can build a strong following, you can earn some serious amount of money. Moreover, it can be even greater than doing a job.
Social Media Influencer
Social Media Influencers have a huge following on Social Media Channels. They also have a loyal audience which loves to consume the content created by them.
You can become a Social Media Influencer after completing our Digital Marketing Course In Pune. We will also teach you how to monetize your Social Media to make a significant earning out of it.
Blogger
Bloggers use their website for creating written content in the form of blogs. They also have a specific niche that they write about. Bloggers earn money from Affiliate marketing and Adsense.
You can become a blogger after successfully completing the Digital Marketing Course In Pune. We will also give you tips and tricks to grow your blog and make a great passive income out of it.
YouTuber
YouTubers use the popular video content platform, YouTube to make unique and interesting videos. They also have a channel dedicated to making videos in specific niches or just simple Vlogs.
YouTubers earn money from brand sponsorships, affiliate programs and from Adsense as well. You can also become a successful YouTuber after learning from our Digital Marketing COurse In Pune.
We will also teach you how to approach brands for sponsorships as well as how to rank higher on YouTube.
. For sure best digital marketing institute in Pune.